Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Importance of Marketing in an Organization

Marketing has many definitions. Definitions that focus on customer needs and that are customer-oriented can be used to explain the success of an organization much more clearly. Marketing can be defined as the process through which potential clients and customers who are willing and able to buy are enticed to buy your products or services.  According to American Marketing Association, marketing is defined as “the process, the activity, and set of institutions for communicating, creating, exchanging and delivering offerings that have value for clients, customers, partners, and society at large.”  According to the Chartered Institute of Marketing, marketing is defined as “The process of management used to identify, anticipate and satisfy customer requirements with the aim of making profits.”  Importance of Marketing in an Organization An organization can only succeed when proper marketing strategies are put in place. Marketing determines the nature of an organization’s production and distribution channels for Continue reading

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Leadership vs. Management: Understanding the Differences

The difference between leader and manager can be summarized this way: “When you are a leader, you work from the heart. As a manager, you work from the head.” Although it is probably more complex than that, the point to remember is the difference between what you do as a leader and what you do as a manager-and the constant need to be able to do both. Furthermore, the head and heart need to be partners, not independent operators. A manager focuses attention on efficiency, effectiveness, and making sure the right things happen at the right time. For instance: You are in a manager role when you set performance objectives with staff, prepare budgets, review cash flow projections, develop action plans, and evaluate programs or fund raising strategies or any other aspect of the company. Managing may also include doing hundreds of other tasks that require focused and logical attention Continue reading

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Difference Between Foreign Direct Investment (FDI) and Foreign Portfolio Investment (FPI)

Foreign Direct Investment (FDI) and Foreign Portfolio Investment (FPI) are the two most important terms of the market. The major difference between the two could be explained as one takes the form of investment and other financing. They are usually adopted by most developing countries. The measurement criteria for both the terms lie in the capital contribution made in the particular company or market. The most advantageous thing is the ignorance of debt creation. This is why these terms are preferred than External Commercial Borrowings which creates a debt trap for most of the countries. Foreign Direct Investment (FDI) could be defined as an investment by non-residents mostly the business entities to establish business operations in a country with the proper management of equipment’s, machineries, marketing, personnel etc. In the established company the non-resident entity takes over a considerable stake to get the ownership rights and enjoys the management control Continue reading

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Complexity Theory for Organizational Change Management

Complexity theory is defined as a study of non-linear dynamic systems and a conceptual framework that resolves the unpredictable outcomes of industries and emerges some unique patterns. This system was first developed in the perspective of physical and biological science. However, the social, economic and ecological aspect of this theory was developed later and evolved dynamically overtime. A company utilizes this set of ideas from the study of different natural resources such as weather conditions, animal behavior and then defines the behavior of the organization through several mathematical expressions. There are three key theories related to complexity theory for organizational change management. These are: Chaos theory Dissipative structures Complex adaptive systems Due to the complexity involved in the organization, there are several moments when a random chaos can be created within that organization. The random situation can be created of normal equations which can be further explained with the help of Continue reading

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Observation Method of Research Data Collection

Observation means the careful and systematic watching of facts as they occur in course of nature. In the strict sense, observation implies more use of the eyes and the ears than the mouth. Aspects of Observation Observation involves three processes, i.e. (i) sensation (ii) attention (iii) perception. Sensation is gained through the sense organs which depend upon the physical alertness of the observer. The sense organs are receptive to stimuli and get attracted leading to the first stage in observation. Then comes attention or concentration which is largely a matter of commitment and will-power. Adequate training and experience can make it almost a matter of habit. The third is perception which comprises the interpretation of sensory reports. Thus, sensation merely reports the facts as observed but perception enables the mind to recognize the facts. Through this process, observation serves the purpose of (i) studying collective  behavior  and complex social situations; Continue reading

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Event Planning Concept in Event Management

The planning function is involved in micro-level event coordination activities such as liaison with the creative team discussing, facilitating and arranging for the technical specification viz., sound, light, stages and sets. Short-listing artists and stand by artists in tune with the dictates of the creative guys/gals is one of the most challenging tasks in the event planning function. Event planning also involves checking out alternative arrangements for locating the event, the venue, the conditions for the event and gathering information to assist in taking a decision on whether the event would be held indoors or outdoors. While at the last task, understanding the requirements of licenses, clearances, etc. and arranging for the same as and when required is a fundamentally responsible task that the event coordinator is burdened with. Deciding soft issues such as whether the show is to be a ticketed, non-ticketed, fully or partially sponsored is also part Continue reading

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