Organizational Commitment

Organizational commitment refers to the “degree to which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization.” Nowadays, organizational commitment is given lower importance. Organizational commitment is being replaced by “Occupational Commitment” where employees are more loyal to the occupation they are in and lesser to the organization they are in. This has resulted in a high employee turnover ratio in firms. Organizational Commitment can be Affective, Continuance or Normative in nature. Affective Commitment which tells the emotional commitment and attachment to the culture, work place, location or the organization itself. It shows individuals working with dedication because they are more attached to the organization. Affectively committed employees in the organization can strongly identify with the goals of the organization and desire to be a part of the organization. In simple words affective commitment refers to the “Emotional attachment to the Continue reading

What is Crisis Management?

An individual, an organization, a government, or the global economy at any point of time may face debacles. This may come in any form and can devastate the present circumstances and can lead to difficult situations. Such occurrences are often termed as crisis. It is therefore defined as a major, unpredictable and upsetting event that intimidates to harm. Even though crisis is an unpredictable form of event, but it is not unanticipated. Crisis is a threat to organizations, an unexpected element and short periods of risk. For an organization, crisis can be illustrated as an anomalous and uncharacteristic situation or perception, which is beyond the control of an organization and also threatens to impact their operation. A company has to deal with different forms of crisis. Some of the major forms of crisis are detailed below: Natural Disaster:   It is about the physical demolition of the organizations assets due Continue reading

Training Scheduling Theories

Theories of  Training Scheduling Training Scheduling can be done either during the working hours or after the working hours. There are many training design theories. These theories offer guidelines as to what methods to use in what situation for designing the sequencing of the training program for it to be effective. Two important training scheduling  theories one concentrating at the macro level, the “Elaboration theory” and another which concentrates at the micro level, the “Gagne and Briggs theory” are explained here. 1. Elaboration Theory Sequencing is the process of how to group and order the content of training. It gains importance in training programs only when a strong relationship exists among the topics of the course. In such cases, how the sequencing has to be carried out so that the trainees are benefited to the maximum extent is brought out through the elaboration theory. Elaboration theory, a macro design theory, Continue reading

Concept Mapping – A Tool For Organizing And Representing Knowledge

About Concept Mapping “If I had to reduce all of educational psychology to just one principle I would say this: The most important single factor influencing learning is what the learner already knows. Ascertain this and teach him accordingly.” – David Ausubel (1968) Concept mapping emerges directly from David P. Ausubel’s Assimilation Theory of meaningful  verbal learning. The underlying basis of the theory is that  meaningful (as opposed to rote) human learning occurs when new knowledge is consciously and  purposively linked to an existing framework of prior knowledge in a non-arbitrary, substantive  fashion. In rote (or memorized) learning, new concepts are added to the learner’s framework in an  arbitrary and verbatim way, producing a weak and unstable structure that quickly degenerates.  Joseph Novak is widely credited as the creator of concept maps, and has been writing  and researching them since the 1970s. “Concept maps are intended to represent meaningful  relationship Continue reading

Economic Functions of the Derivatives Market

In spite of the fear and criticism with which the derivative markets are commonly looked at, these markets perform a number of economic functions. 1. Prices in an organized derivatives market reflect the perception of market participants about the future and lead the prices of underlying to the perceived future level. The prices of derivatives converge with the prices of the underlying at the expiration of the derivative contract. Thus derivatives help in discovery of future as well as current prices. 2. The derivatives market helps to transfer risks from those who have them but may not like them to those who have an appetite for them. 3. Derivatives, due to their inherent nature, are linked to the underlying cash markets. With the introduction of derivatives, the underlying market witnesses’ higher trade volumes because of participation by more players who would not otherwise participate for lack of an arrangement to Continue reading

Macro Environment in Marketing

The Company’s Macro Environment The company and all of the other actors operate in a larger macro environment of forces that shape opportunities and pose threats to the company. There are six major forces (outlined below) in the company’s macro environment. There are six major forces (outlined below) in the company’s macro environment. Demographic. Economic. Natural. Technological. Political. Cultural. a. Demographic Environment Demography is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. It is of major interest to marketers because it involves people and people make up markets. Demographic trends are constantly changing. Some more interesting ones are. 1). The world’s population (though not all countries) rate is growing at an explosive rate that will soon exceed food supply and ability to adequately service the population. The greatest danger is in the poorest countries where poverty contributes to the difficulties. Continue reading