Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

How to Meet Costa Rica’s 2026 VASP Requirements Without Expanding Headcount

General Business Articles

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Concurrent Engineering Vs Traditional (Sequential) Engineering Methods

Traditionally, products were designed and manufactured following the sequential engineering methods, where people from different departments work one after the other on successive phases of development. This method of production is in a linear format. The different steps are done one after another, with all attention and resources focused on that one task. After it is completed it is left alone and everything is concentrated on the next task. The product is first completely defined by the engineering design department, and then the manufacturing department take over and define the manufacturing process, etc. This was a lengthy process, and often led to a lot of design changes as the prototype testing began, due to production problems, delays or design flaws. This is therefore a slow and costly approach, often leading to a low-quality and less competitive product. Concurrent Engineering, sometimes called Simultaneous Engineering or Integrated Product Development (IPD), can be Continue reading

Abey Francis

Concurrent Engineering (CE) – Definition, Approaches and Requirements

Introduction to Concurrent Engineering Concurrent engineering (CE) is a method that is used in the product development process. Concurrent Engineering, sometimes called Simultaneous Engineering or Integrated Product Development (IPD), can be defined as a systematic approach to the integrated, concurrent design of products and their related processes, including manufacture and support. It is different than the traditional approach from the product development in which it uses simultaneous, something that sequential, processes. By finishing the tasks in paralelamente, the product development can be obtained more efficiently and in substantial saving in costs. In the traditional approach finishing all the physical manufacture of a prototype before realizing any test, but In the concurrent engineering it allows to design and multiple analyses to happen at the same time, and at different times, before the real unfolding. This multidisciplinary approach accentuates work in equipment with the use of cross-functional equipment, and allows so that Continue reading

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Ethical Aspects of Ambush Marketing Strategy

Marketing has been identified to be highly reinforced by advertising. Advertising creates awareness in the market as regards a specific brand. This has been there, ever since the inception of mass media and it has allowed businesses to communicate to a huge share of their target market cheaply. Of the more common methods of advertising is sponsorship, which is the creation or the support of one or more socio-cultural events by a business so as to take advantage of it as a communication platform. Over the years, this has been known to be successful and it has attracted other marketers who have devised ways of cashing in on events that they have nothing to do with. This has come to be recognized as ambush marketing, guerrilla marketing or parasite marketing. Marketers have struggled with the question of whether ambush marketing is an unethical trick or a justified professional tool. This Continue reading

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Case Study: Evolution of Advertising Strategies of Procter and Gamble (P&G)

Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core purpose, goals, and, ultimately, strategies of advertising a product to a specific demographic have remained the same, consumer culture has changed drastically, which has been reflected in advertising campaigns across decades. Procter & Gamble (P&G) is one of the accurate examples of the specified phenomenon. Specifically, its advertising campaign of P&G demonstrates the shift in consumer culture toward a more frugal lifestyle, while still upholding the status quo in regard to gender roles. The advertisement campaign launched by Procter & Gamble (P&G) in the 1940s reflects the described trends quite accurately. On the one hand, there is an obvious propensity toward Continue reading

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Case Study: Analysis of Gillette’s Controversial Advertisement “The Best a Man Can Be”

Gillette’s new ad was released on January 13, 2019; in the video, the cult manufacturer of skincare products has changed its 30-year slogan. Gillette has updated its old motto to “The best men can be.” This video shows the so-called male behavior that, according to the authors’ ideas in it, includes harassment, violence, and bullying. The main leitmotif of the ad is the fight against toxic masculinity. The video itself is an integral part of a new advertising and charity campaign, which might be called a battle against the old customs. The reaction to it was enchanting; it should be noted that many users are already saying that the video in the future may break the YouTube record for the number of dislikes. In such a situation, the word “criticize” in the framework of this reaction is not suitable as a wording. Because criticism, to put it mildly, does not Continue reading

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Key Drivers and Life Cycle of Business Continuity Management (BCM)

Managing business environment is one of the challenges which organizations have no control over. There has been escalation in crisis, disasters, and emergencies as many companies enter into the market. Moreover, it is essential for organizations in either the public or private sector to develop a suitable and effective Business Continuity Management (BCM). According to ISO 22301, BCM is a holistic management method of identifying potential threats to organizational activities. BCM also provides a framework for which organizations build resilience to the identified threats and effectively respond. Business Continuity Management (BCM) plays an important role in risk management within the company. Key Drivers of Business Continuity Management (BCM) There it is important to understand the driving factors of Business Continuity Management (BCM), which ensure effective and reliable execution of the organizational plans. The key drivers of Business Continuity Management (BCM) include are highlighted below. Corporate Governance – With the changing Continue reading

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