Online Reputation Management (ORM) – Meaning, Definition and Strategies

The growth of the internet over the past two decades has come as a welcome development for businesses, both big and small. The internet has provided a whole new, vast and efficient advertising space. However, bad publicity surrounding the brand can also spread faster than ever, tarnishing the image of the brand. The reputation that a brand projects towards its customers, business partners and stockholders can have dramatic effects, not only on the company’s revenue but on its very existence. Many brand owners and managers are still ignorant of the concept of Online Reputation Management (ORM) for businesses. Online reputation refers to a company’s image online. The online environment poses a great risk to businesses and their brands. The online image of a company can be the creation of third parties. Both the company and third parties influence online reputation. It is the responsibility of the company to control its Continue reading

Case Study: Amazon’s Innovative Business Model Using Information Technology

Nowadays, Amazon is the largest and most popular online retailer. It is known for being the second-largest e-commerce company in the world being outperformed only by Google. During two decades on the market, the firm managed to reach the position of the retailer with the Earth’s Biggest Selection, thus growing extremely popular among customers and enjoying customer loyalty. Amazon is an international corporation employing more than 150,000 people around the globe. Launched as an online bookstore in 1994, the company diversified its assortment so that now it offers a wide variety of products, including video games, software, furniture, electronics, apparel, jewelry, toys, and food. More than that, cloud services and infrastructure, as well as video gaming and music streaming, are provided to its customers.The specificity of the company is the fact that it has several different websites launched and operating in different countries around the globe – the United States, Continue reading

Case Study of Uber: Lack of Ethics and Morality in Business

Uber, what once was just a German adjective, is now internationally known as the world’s leading ride-sharing service. Similar to a taxicab, Uber actually went by the name Ubercab until October of 2010, when it decided to drop the “cab” from its name. Not only did this company compete with its yellow and black counterparts, but Uber took the industry by storm and has nearly wiped-out the traditional taxi cab service. Along the way the company has had many successes, but has encountered several failures and ethical challenges as well. One night in 2008, Garrett Camp and Travis Kalanick were having trouble finding a ride in Paris, when suddenly they came up with the idea that would allow users to hail a cab electronically, using only their cell phone. By utilizing their cell phone, users could avoid the nuisance of physically hailing a cab, ensure the driver took the most Continue reading

Tips for Effective Management in a Global Enterprise

The most critical issue in the contemporary world is how to manage organizations effectively in the wake of the rapid global changes. In global enterprises, technology is changing at a remarkably fast rate and this trend calls for the management to redesign its organization to remain relevant. Competition is increasing in global enterprises as organizations aim at gaining competitive advantage over others. Different enterprises should change their manner of management in order to respond quickly to global changes. The organization needs to change its processes, structures, systems, and personnel from the inflexible modes to ones that can adapt quickly to global changes. The transformation of the organization is a crucial step to effective management and remaining on the lead in the global world. Effective management in a global enterprise involves the use of new management philosophies. The management philosophies start with the top management in the organization. The managers should apply Continue reading

Platformization of Strategic Business Communications

A digital business or communication platform offers a method to recombine technology in novel and transformational ways to create new business functionalities and competences. It offers a logical boundary that divides the technological applications driving digital transformation and technological change from the organizational logic behind those applications. For instance, the Amazon corporation elaborates and designs its digital media, business, and communication platforms as marketplaces and communication channels for clients and colleagues. The implications of platformization for communication and business industries are positive, but can encompass negative aspects related to ethical and privacy issues. Any online communications technology, including desktop, mobile, interpersonal, and email applications, is referred to as a “digital platform.” This notion, in fact, encompasses social networks, media, and websites. Particularly in the media and entertainment sectors, digital platforms have frequently been identified as the key participants in a wide range of marketplaces. Corporate and governmental players in contemporary Continue reading

Deming’s System of Profound Knowledge – 14 Principles

William Edwards Deming (1900-1993) was a renowned American quality management consultant, professor, and statistician, and wrote several books on product quality and management and gave lectures on the same. He is attributed for helping to advancement in production in corporate America but his greatest achievements were in Japan. He made a major contribution to Japan’s a trade and industry development, and also the advancement of their high-quality products. Deming (1990) noted that “by adopting appropriate principles of management, organizations could increase quality and simultaneously reduce costs (by reducing waste, rework, staff attrition and litigation while increasing customer loyalty).” Deming recommended that organizations should focus on quality which leads to reduction of costs, instead of concentrating on costs that decrease the quality gradually. He mostly advocated for proper management as he argued that it was responsible for 85% of the problems that companies face. He argued that good management of an Continue reading