Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Case Study: Evolution of Advertising Strategies of Procter and Gamble (P&G)

Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core purpose, goals, and, ultimately, strategies of advertising a product to a specific demographic have remained the same, consumer culture has changed drastically, which has been reflected in advertising campaigns across decades. Procter & Gamble (P&G) is one of the accurate examples of the specified phenomenon. Specifically, its advertising campaign of P&G demonstrates the shift in consumer culture toward a more frugal lifestyle, while still upholding the status quo in regard to gender roles. The advertisement campaign launched by Procter & Gamble (P&G) in the 1940s reflects the described trends quite accurately. On the one hand, there is an obvious propensity toward Continue reading

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Case Study: Analysis of Gillette’s Controversial Advertisement “The Best a Man Can Be”

Gillette’s new ad was released on January 13, 2019; in the video, the cult manufacturer of skincare products has changed its 30-year slogan. Gillette has updated its old motto to “The best men can be.” This video shows the so-called male behavior that, according to the authors’ ideas in it, includes harassment, violence, and bullying. The main leitmotif of the ad is the fight against toxic masculinity. The video itself is an integral part of a new advertising and charity campaign, which might be called a battle against the old customs. The reaction to it was enchanting; it should be noted that many users are already saying that the video in the future may break the YouTube record for the number of dislikes. In such a situation, the word “criticize” in the framework of this reaction is not suitable as a wording. Because criticism, to put it mildly, does not Continue reading

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Key Drivers and Life Cycle of Business Continuity Management (BCM)

Managing business environment is one of the challenges which organizations have no control over. There has been escalation in crisis, disasters, and emergencies as many companies enter into the market. Moreover, it is essential for organizations in either the public or private sector to develop a suitable and effective Business Continuity Management (BCM). According to ISO 22301, BCM is a holistic management method of identifying potential threats to organizational activities. BCM also provides a framework for which organizations build resilience to the identified threats and effectively respond. Business Continuity Management (BCM) plays an important role in risk management within the company. Key Drivers of Business Continuity Management (BCM) There it is important to understand the driving factors of Business Continuity Management (BCM), which ensure effective and reliable execution of the organizational plans. The key drivers of Business Continuity Management (BCM) include are highlighted below. Corporate Governance – With the changing Continue reading

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Online Reputation Management (ORM) – Meaning, Definition and Strategies

The growth of the internet over the past two decades has come as a welcome development for businesses, both big and small. The internet has provided a whole new, vast and efficient advertising space. However, bad publicity surrounding the brand can also spread faster than ever, tarnishing the image of the brand. The reputation that a brand projects towards its customers, business partners and stockholders can have dramatic effects, not only on the company’s revenue but on its very existence. Many brand owners and managers are still ignorant of the concept of Online Reputation Management (ORM) for businesses. Online reputation refers to a company’s image online. The online environment poses a great risk to businesses and their brands. The online image of a company can be the creation of third parties. Both the company and third parties influence online reputation. It is the responsibility of the company to control its Continue reading

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Case Study: Amazon’s Innovative Business Model Using Information Technology

Nowadays, Amazon is the largest and most popular online retailer. It is known for being the second-largest e-commerce company in the world being outperformed only by Google. During two decades on the market, the firm managed to reach the position of the retailer with the Earth’s Biggest Selection, thus growing extremely popular among customers and enjoying customer loyalty. Amazon is an international corporation employing more than 150,000 people around the globe. Launched as an online bookstore in 1994, the company diversified its assortment so that now it offers a wide variety of products, including video games, software, furniture, electronics, apparel, jewelry, toys, and food. More than that, cloud services and infrastructure, as well as video gaming and music streaming, are provided to its customers.The specificity of the company is the fact that it has several different websites launched and operating in different countries around the globe – the United States, Continue reading

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Case Study of Uber: Lack of Ethics and Morality in Business

Uber, what once was just a German adjective, is now internationally known as the world’s leading ride-sharing service. Similar to a taxicab, Uber actually went by the name Ubercab until October of 2010, when it decided to drop the “cab” from its name. Not only did this company compete with its yellow and black counterparts, but Uber took the industry by storm and has nearly wiped-out the traditional taxi cab service. Along the way the company has had many successes, but has encountered several failures and ethical challenges as well. One night in 2008, Garrett Camp and Travis Kalanick were having trouble finding a ride in Paris, when suddenly they came up with the idea that would allow users to hail a cab electronically, using only their cell phone. By utilizing their cell phone, users could avoid the nuisance of physically hailing a cab, ensure the driver took the most Continue reading

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