Growth Potential of Retail Trading Areas

Every retailer must answer one more question before completing the trading area evaluation process. That is what holds for the future for the retail trading area ? In other words he is to foresee the growth potentials of trading areas. It is because, the marketing opportunities can change quickly or dynamically growing trading areas might turn either static or decline. The retailer either must fight to maintain present market share or be willing to survive on a smaller share without future growth. However, with the growth, the retailer has an opportunity to expand sales and market share at a reasonable amount of cost and effort. Therefore, the final step in evaluating a retail trading area is to determine the areas future growth. The retailer can very often learn what to expect by examining future conditions because, the future of a retail trading area is an outgrowth of past and present Continue reading

Supportive Communication – Meaning and Attributes

Communication is an everyday activity. It is the ordinary interaction that occurs between coworkers, friends, acquaintances, or intimates on daily bases. Communication comes in different forms. Verbal communication which includes sounds, words, language and speaking whiles non-verbal communication involves physical ways of communication like, tone of voice, touch, smell and body language. The quality of communication and how communications are evolves and is maintained are the basis of whether a relationship amongst individuals are stable, become more intimate when appropriate and if additional information is shared between individual reflecting trust between the both parties in every facet of human life. Ineffective communication may lead individual to dislike each other, be offended by each other, lose confidence, refuse to listen and disagree to each other as well as causing a host of other interpersonal problem. Normally positive interpersonal relationships results when always things are going on well and people do what Continue reading

Steps Involved in Designing a Remuneration Plan

Designing a remuneration plan involves the followings: 1. Job Analysis The main purpose of conducting job analysis is to prepare job description and job specification which in turn helps to hire the right quality of workforce into the organization. It helps to understand the qualities needed by employees,defined through behavioral descriptors, to provide optimum work performance. It obtains answers to such questions such as: Why does job exists? What physical and mental activities does the worker undertake? What is the job to be performed? Where is the job to be performed? How does the worker do the job? What qualifications are needed to perform the job? What are the working conditions (such as levels of temperature, noise, offensive fumes, light) What machinery or equipment is used in the job? What constitutes successful performance? There are several ways to conduct a job analysis, including: interviews with incumbents and supervisors, questionnaires (structured, Continue reading

Method Study Procedure

Method study is the systematic recording and critical examination of existing and proposed ways of doing work, as a means of developing and applying easier and more effective methods and reducing costs. So it is the process of analyzing the methods involved in work flow to increase productivity. It deals with doing the work in a better way, with less time and effort. That is why it is also termed as work simplification. Method study procedure  is an organized approach and its investigation rests on the following six basic steps: Select the work to be analyzed. Record all facts relating to the existing method. Examine the recorded facts critically but impartially. Develop the most economical method commensurate with plant requirements Install the new method as standard practice. Maintain the new method. The above basic method study procedure was first developed and articulated by  Russell Currie  at Imperial Chemical Industries (ICI). Continue reading

Evaluation Concept in Management

Definitions of Evaluation in Management Evaluation is the analysis and comparison of actual progress vis-à-vis prior plans. Evaluation is oriented toward improving plans for future implementation to ensure improved performance. Evaluation is part of a continuing management process consisting of planning, implementation, and evaluation. Ideally each of these steps follows the other in a continuous cycle until successful completion of the activity. Evaluation involves comparison of actual performance against benchmarks or standards of performance to establish the extent of fulfillment of goals and identify gaps in performance to suggest remedial courses for ensuring that in the end all ends well, that is fulfillment level is 100%. The goals vary depending on the situation, participants and issues. Evaluation is the systematic and objective assessment of the relevance, efficiency, effectiveness, sustainability, and impact of development interventions or programs. Evaluation is the assessment of how well a project/activity achieved its objectives. Evaluation may Continue reading

Customer Relationship Management (CRM) Model

Customer relationship model may be defined as a practice, technology, and strategy which is used by the many companies to manage and evaluate the customer data and interactions throughout the customer lifecycle in order to improve the business relationships with customers and it will also help in customer retention. The CRM system came into in existence with an effective software which helps and supports in organizing, collecting and managing the customer information and data. There are numerous elements of customer relationship management model which are essential to run the business activities and operations successfully. It also helps to build and develop good relations with customers in the global market. Each and every component is effective and unique and plays a significant role in the process. The customer relationship model helps to generate revenue and profit of the company. The components of CRM model have been discussed below; Human resource management: Continue reading