Case Study: BMW’s “The Hire” Ad Film Camapaign

BMW (Bayerische Motoren Werke Aktiengesellschaft)  is one of the world’s leading luxury carmakers. Founded and based in the Germany, BMW group employed over 100,000 people, making and distributing a series of successful, premium-priced passenger cars and motorcycles. In addition to its manufacturing operations, BMW also provides financial services to support its worldwide sales and distribution of cars and motorcycles. BMW was initially established to build aero engines during the First World War. By 1945, company was still country’s leading aero engine manufacturer. But by 1928, BMW has also started making cars, when it got the license. It was later when BMW became one the biggest automobiles maker in Germany. But after the Second World War, company was laid into ruins. The demand for aero engines subsequently disappeared. Its factories and other capital equipment, which were located in area now controlled by Soviets, were under serious threat. At this point of Continue reading

Definition of Arbitrage and Its Types

Sometimes companies deal in foreign exchange to make a profit, even though the transaction is not connected to any other business purpose, such as trade flows or investment flows. Usually, however, this type of foreign exchange activities is more likely to be persuaded by foreign exchange traders and investors. One type of profit  seeking activity is arbitrage, which is the purchase of foreign currency on one market for immediate resale on another market (in a different country) in order to profit from a price discrepancy.   Hence, arbitrage may be defined as an operation that consists in deriving a profit without risk from a differential existing between different quoted rates. It may result from two currencies (also known as geographical arbitrage) or from three currencies (also known as triangular arbitrage). Interest arbitrage involves investing in foreign-bearing instruments in foreign exchange in an effort to earn a profit due to interest Continue reading

Cryptocurrency – Meaning and How it Works

Cryptocurrency is an online digital and virtual currency which only exists electronically where it is designed to be secure and anonymous. This online currency can be offered as a medium of exchange that operates independently of a central bank. Being independent is a massive attraction for many people as it won’t have any government tampering as there is no central controlling authority. Users on the network would confirm every transaction which then become  a public record. This helps prevents the same digital/virtual currency from being spent more than once by the same individual. The ever-fast-moving market of cryptocurrency with exchange rates that can dramatically change by day or even sometimes by the hour Is quite a difficult market to understand. In the 90’s they were many attempts to create digital currencies but most of them failed due to reasons such as fraud and financial difficulties. However, in 2009 an anonymous Continue reading

Geographical Pricing

Geographical pricing refers to the location at which  the price is applicable. Geographical pricing strategy is influenced by a number  of factors such as the location of the company’s plant, the location of the  competitors’ plants and their pricing strategies, dispersion of customers, extent  of transport costs, demand and supply conditions and competitive environment.  In geographical pricing, there are generally two methods of price basis which  are stated in the offers or quotations submitted by a seller to a buyer. These are: Ex-Factory: “Ex-factory” means the prices prevailing at the factory gate.  When a seller quotes to a buyer “ex-factory price’, it means that the freight and  transit insurance costs are to the buyer’s account. In other words, the seller will  charge the costs of freight and insurance to the buyer. The more distant  customers landed costs are higher because of freight cost.   FOR Destination or FOB Destination: When Continue reading

Nature and Extent of Partner’s Authority to Bind the Firm by His Acts

Sections 18 declares that from the point of view of the third parties a partner is an agent of the firm for the purposes of the business of the firm. Even if only one partner acts on behalf of the firm liable. One partner can make all the other partners liable only if he acts within his express or implied authority. Thus, it is the express and implied authority of the partners which decides the nature and extent of their authority to kind the firm. Express authority of a partner When a partner is expressly authorized by an agreement of all the partners to do certain acts on behalf of the firm, it is called the express authority of a partner. A partner can kind the firm by any such act which falls width the scope of his authority, even if it does not fall within the scope of business. Continue reading

Why Should Organizations Strive for a Gender-Balanced Workforce?

Gender balance in organizations refers to the equal representation and participation of individuals of different genders in various positions and roles within the organization. Striving for gender balance is not only a moral imperative but also a sound business strategy. It has been proven that organizations with a diverse and inclusive workforce perform better than those with a homogeneous workforce. In this essay, we will discuss the importance of gender balance in organizations and the ways in which organizations can strive to achieve gender balance. The Importance of Gender Balance in Organizations Gender balance in organizations is critical for several reasons. First, it promotes equal opportunities for all individuals regardless of their gender. It ensures that all individuals have equal access to education, training, and job opportunities, which enables them to develop their skills and contribute to the organization’s success. Gender balance also ensures that the organization benefits from a Continue reading