Location Strategies for Retail Business
Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex, costs can be quite high, there is often little flexibility once a location has been chosen and the attributes of location have a strong impact on a retailer’s overall strategy. In India, most retailers prefer to own the property rather than avail of the desired property through lease or rental. This makes the location decision even more critical. Choosing the wrong site can lead to poor results and in some cases insolvency and closure. Importance of Location Decision in retail Business The importance of the location decision is due to the following factors. Location is a major cost factor because it Involves large capital investment Affects transportation costs Affects human resources cost, e.g., salaries Location is a major revenue factor Continue reading