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Problems Faced by Trade Unions in India

The shortcomings or the weakness of the trade union movement in India are as follows:

  1. Lack of Balanced Growth: Trade unions are often associated with big industrial houses. A vast majority of the working population is without any union backing. The entire agricultural sector is highly unorganized in India. The agricultural workers are subject to all kinds of exploitation. The same is true with respect to those working in small scale and cottage industries. Lack of balanced growth of trade unions in all sectors is one of the major weakness of the trade union movement in India.
  2. Low Membership: Trade unions , with the exception of few have low membership.
… Read the rest
Abey Francis

Subjective Matter and Importance of Collective Bargaining

Collective Bargaining is a process in which representatives of two groups (employers and employees) meet and try to negotiate an agreement which specifies the nature of future relationship (pertaining to employment) between the two. According to Beach, “Collective Bargaining is concerned with the relations between unions representing employees and employers (or their representatives). It involves the process of union organization of employees; negotiation, administration and interpretation of collective agreements covering wages, hours of work and other conditions of employment; engaging in concerted economic action; and dispute settlement procedures.”

Subjective matter of Collective Bargaining

The subject matter of collective bargaining covers a variety of issues affecting employment relationships between the workers and the management.… Read the rest

Abey Francis

Characteristics of Brand Positioning

The core thought behind brand positioning is the idea that each brand (if at all noticed) occupies a particular point or space in the individual consumer’s mind, a point that is determined by that consumer’s perception of the brand in question and in its relation to other brands. The spatial distance between the points in that consumer’s mind reflects the subject’s perception of similarity or dissimilarity between products and brands.

Four  Important  Characteristics of Brand Positioning

The four salient characteristics of brand positioning are:.

1. Look to the Core Identity

The core identity by definition represents the central, timeless essence of the brand.… Read the rest

Abey Francis

Brand Personality

Brand personality is as if ‘making the brand come alive’. The attribution of human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation. Usually done through long-term above-the-line advertising and appropriate packaging and graphics. These traits inform brand behavior through both prepared communication / packaging, etc. and through the people who represent the brand – its employees.

Brand personality is the way in which a brand speaks of its products or services shows what kind of person it would be if it were human. A brand without a personality has trouble gaining awareness and developing a relationship with customers.… Read the rest

Abey Francis

ERP Software Cost

Enterprise Resource Planning (ERP) packages are very expensive. Let us be clear. If you have already have some system or not, once you decide to go for ERP, you need to plan well. The entire project cost is not the only the ERP Software cost. It includes hardware, software, implementation, consultation charges, sensitizing employees to ERP and training them. Hence, if you come across some one indicating only the ERP software cost, do not get carried away.

Every ERP implementation needs careful planning. Once the Enterprise identifies a few specific ERP software, ERP companies or their consultants may be asked to give you some presentation as to why should their ERP software be bought.… Read the rest

Abey Francis

ERP Software Assessment and Selection

ERP Software Assessment

Enterprise Resource Planning (ERP) has changed the way the multi-location companies work. All the departments in one location share a single database. And a remote sales manager can access this database and release purchase orders. One can extend this to the suppliers as well. The suppliers can see the stock of their product in your inventory and can replenish the stock immediately to the minimum stock level. All these are possible if you implement your ERP well. However, your ERP shall have the features that may be required tomorrow. Hence, it is important that you do a proper Erp Software Assessment.… Read the rest

Abey Francis