Common Mistakes Agents Make in the Real Estate Business

With property prices skyrocketing, the real estate industry has become quite dynamic and competitive. In fact, the real estate market is growing remarkably, and the employment of brokers and agents is expected to rise by 7% by 2028, faster than most other professions.

In this market, property sellers either conduct all related dealings through realtors or opt for house-buying companies that offer a simple home selling process. The former is much more common, and its smooth flow depends on the competence of real estate agents.

Most new real estate agents misunderstand that working in this industry often means going into business for yourself. Whether you’re a beginner or an expert, there are some mistakes that you need to steer clear of to keep your real estate agency off the ground. Let’s explore common real estate agents’ mistakes that kill their home-selling business.

1. Client Communication

Proper communication with your clients is vital when it comes to real estate. Whether it’s about property updates, market changes, or the progress of a transaction, your clients should be aware of every detail that might affect their selling decisions.

Most real estate agents fail to communicate properly with their clients, which can be detrimental to the business since your clients will have an unpleasant experience and are less likely to refer you to their friends or family. Walk your clients through every step of the process so they know how things are proceeding on the home-selling front and can make decisions accordingly.

Another crucial aspect of client communication is managing expectations. Real estate agents often keep their clients in the dark about the property’s actual market value and fluff it up to make themselves look competent. However, this can backfire when you sell the house for a lower price than they were anticipating. To lower the communication gap, understand their needs and concerns to determine their expectations instead of diving right in.

2. Lacking a Marketing Plan

Like any other business, starting as a real estate agent requires you to market your skills and credibility, an aspect that most new brokers neglect. You should immediately set up a marketing and lead-generation plan rather than wait for word-of-mouth about a new real-estate agency opening up.

Real estate agents often put this off and ignore aspects like building a professional website to enhance their outreach. Real estate is one of the most volatile and competitive professions, and you must update your website regularly with new information and leverage social media to build social proof and attract clients rather than depending entirely on referrals.

3. Legal Protection

Mistakes that real estate agents make are not free of consequences and increase the risk of being sued by a dissatisfied client. You must educate yourself on the latest real estate trends and issues that can lead to litigation and avoid them as much as possible.

Real estate agents need to disclose every relevant detail of the selling process to their clients, follow the timeline for sale according to the contract, acknowledge property limitations, and keep full disclosure on the current state of the market.

Investing in a good lawyer who can advise you in cases where there might be some complicated legal aspects from the get-go is essential. You can avoid getting into legal aspects of the deal and have a professional handle it instead.


Real estate agents can avoid substantial losses by avoiding mistakes like ineffective communication, lack of marketing strategies, and legal help, especially when starting in the industry. That translates to professionalism, long-term client relationships, and success in a dynamic market. By prioritizing ongoing education and keeping up-to-date with the latest market trends, real estate agents will find themselves on the path to success sooner rather than later.

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