General Business Articles

Why is MBA in Human Resources the Next Big Thing?

MBA is one of the most popular professional courses in India. It enables a plethora of career options depending on the   by a student. Human Resources (HR) is one of the highly sought-after MBA specialization that allows students to work in an important vertical responsible for training, hiring and fostering a relationship between employees and the employer.

There is a lot of buzz around MBA Human Resources — it is aimed at optimizing employee performance for a higher profit. Human Resources personnel also deal with training employees as per an organisation’s standards. From hiring the right talent to retaining employees and establishing a structure within the organisation — HR personnel does it all.… Read the rest

Abey Francis

Financial Planning Tips for Freelancers

If you’ve taken the plunge into writing for a living, or indeed if you have any other form of freelance work on the go, financial security is going to be one of your biggest concerns. Freelancers often talk about the “feast or famine” phenomenon, where one minute you’ve got so much work you’re never off the laptop, and the next you’re twiddling your thumbs scraping about for anything work at all. That kind of income fluctuation can make it difficult to manage your money, which is all the more reason why you need to be smart when it comes to looking after your finances.… Read the rest

Abey Francis

Basic Tips on Effectively Obtaining & Leveraging Customer Feedback

In business, customer feedback is the basis of maintaining sales and a positive corporate image. Many studies show that over 83% of customers value the opinion of their friends and families while they are about to make a significant purchase decision. Moreover, most internet shoppers will check your review on Yelp, Angie’s List and other review sites before making a purchase decision. It is, therefore, crucial to have in place mechanisms to not only obtain feedback from your customers but also utilize it for the betterment of your business. However, obtaining positive and handling negative feedback can be rather complex. These few tips will steer you in the right direction:

  1. Use a survey

When designing a survey, place open-ended questions first to encourage your customer to put out their thoughts without limitations.… Read the rest

Abey Francis

Mobile Affiliate Strategies for 2019

Affiliate marketing is a branding strategy that involves companies paying third-party promoters to market and promote their products or services. These third-party marketers are called affiliates, and they work on a commission basis. While many people will say that affiliate marketing is not as profitable as it was in the past, the truth is that millionaire affiliate marketers are still being made all the time. The surge in mobile affiliate marketing opportunities has breathed new life into the affiliate marketing sector. Here we will give you the top mobile strategies for 2019.

Understanding Mobile Affiliate Marketing

Just as affiliate marketers have traditionally driven traffic to online products and services online, mobile affiliate marketers are responsible for driving traffic to mobile apps.… Read the rest

Abey Francis

Retaining Your Team: 5 Ways to Boost Employee Satisfaction

Employee satisfaction can impact almost every aspect of your business. It can determine your company’s productivity levels, reputation, and profitability. What’s more, unhappy staff will feel they have no other choice but to leave the business and seek employment elsewhere.

If you want to avoid a high employee turnover and increase your business productivity, you must aim to keep your team members happy each working day. Read the five ways to boost employee satisfaction.

  1. Listen to Your Team

Your business will be filled with multiple personalities, who will each have opinions regarding the brand, its operations and their working life. Rather than disregarding their thoughts and ideas, create an open-door policy, so your staff feel comfortable to offer suggestions or discuss any problems they are facing.… Read the rest

Abey Francis

Tips on Streamlining Your Manufacturing Process

Every manufacturing line is unique. There are different challenges to face and multiple workflows to deal with them; choosing the best workflows to use means taking into account factors such as the products you are manufacturing, the scale of your operation, and more. Nevertheless, the one challenge that every manufacturing process faces today is achieving maximum efficiency and effectiveness.

With the market being as competitive as it is today, maintaining manufacturing process efficiency and effectiveness is of paramount importance. Every little improvement is worth pursuing; every little change is worth exploring. While there are specific ways to optimize specific manufacturing lines, in this article we are going to focus more on the general tips and tricks to help you get started.… Read the rest

Abey Francis