Strategic Planning in the Industrial Market

While the basic principles of marketing planning apply in both markets, many  organizations have found that what works well in the consumer market fails to  do so in the industrial market. Two significant differences between these  markets appear to account for this phenomenon.  First, unlike the consumer market where products are normally’ marketed  through one or two channels, most industrial marketers face diverse markets that  must be reached through a multiplicity of channels-each requiring a different  marketing approach. A producer of communication equipment, for instance,  may market to such diverse segments as the commercial, institutional, and  governmental market, each of which will require a unique marketing plan. Second, in contrast to consumer marketing, successful industrial marketing  strategy depends more on other functional areas. Where the elements of  planning in consumer marketing can often be contained within specific areas of  marketing, such as advertising, selling, and product management, planning in  the Continue reading

Types of Packing Credit (Pre-Shipment Credit)

Packing Credit is a pre-shipment credit extended to the exporters to facilitate him for meeting several financial requirements such as purchase of raw materials and its processing, packing, storing and shipping of goods. It is a short term credit available to all exporters. Hence, this is called pre-shipment credit which is essentially working capital finance made available to the exporters to arrange for goods as per the export. It is generally granted in the form of loans or cash credits. It may also be granted in the form of overdraft facilities. The exporter who wants to avail the pre-shipment credit facility should make a formal application to his bank along with the firm contract with the buyer or a copy of the export order or a copy of the letter of credit. Major  Types of Packing Credit Pre-shipment finance is available in various forms. Important types of packing credit are Continue reading

Why Competition may Sometimes be Helpful?

Market structures refer to a total number of businesses in the market, their share and extent of competition in those businesses. Competition is a crucial aspect which cannot be overlooked in business. This is because human needs are many but resources for satisfying them are limited. As a result, firms have to compete to ensure they provide required services at certain cost. The major objective to operate a successful business is to earn a profit. In this process, resources are deployed to generate profits and thus businesses have to allocate resources strategically to ensure maximum benefits are achieved. In some business models, competition is steep while in others, they serve as a monopoly. Monopoly markets exist where there is no competition from the outside. The business operates solely in the market and thus they can control the flow of goods and services. To prevent customer exploitation, the government has to Continue reading

Social Entrepreneurship in India

Social entrepreneurship as the concept was coined long ago but has been in the corporate parlance in just the recent past. Traditionally, entrepreneurship has been associated with profit making individuals who aim high and achieve a lot for themselves in the world of tough competition. And the success of enterprise was and is being judged on parameter like return on investment and net income margins. But, with the empowerment and awareness of the citizens of the developing world, a new revolution has started, particularly among the youth of the world. This revolution is the growth of Social Entrepreneurship – the form of entrepreneurship where profits are not the end result, but just the means to achieve the end result of social upliftment and further empowerment. Social entrepreneurs play the role of change agents in the social sector by adopting a mission to create and sustain social value, by recognizing and Continue reading

Development of Human Resources in an Organization

Human resource development (HRD) is a sub-system that operated in the main system; the organization. In order for the organization to be successful the objectives and goals of the subsystems must be aligned towards achieving the set goals of the main system. For example, the primary objective of the organization would be to maximize return on shareholder investment. We may find that the objectives of training and development would be a level removed down, that is to maximize the capabilities of the employees, induce innovation, and produce high quality products and service. They may be different but a closer look at each of these objectives reveals that they serve a singular purpose; maximize the return. HRD and Motivation Motivation is certainly the key for the people to keep returning to the job. However it must not be viewed through a single window which shows you that rewards and bonuses makes Continue reading

Role of Social Responsibility in Managing Stakeholder Relationships

Why do companies feel social responsibility is so important in running a business? Social responsibility is defined as volunteering to manage the company’s operations and what they do with stakeholders to have a good impact on the community where the company works. Companies have many responsibilities and one of them is helping out the community to show that the company cares about other things besides making a great profit. Social responsibility increases company’s reputations and makes the company look good, and these companies get rewarded with customer satisfaction. If these companies show poor social responsibility it can ruin revenue and stakeholders may go to another company. Social responsibility is very important because it shows that companies can treat customers, employees and investors fairly. One example of social responsibility is when a car manufacturer doesn’t put a stop on a bad product. First the car manufacturer claimed that it was not Continue reading