Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Concept of Green Marketing

In today’s business world, environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. Many people believe that green marketing refers solely to the promotion or advertising of products with environmental characteristics. Generally terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the things consumers most often associate with green marketing. In general green marketing is a much broader concept, one that can be applied to consumer goods, industrial goods and even services. For example, around the world there are resorts that are beginning to promote themselves as “ecotourism” facilities, i.e., facilities that specialize in experiencing nature or operating in a fashion that minimizes their environmental impact. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, Continue reading

Abey Francis

Case Study: GoDaddy’s Super Bowl Commercials

Bob Parsons sold his first successful company, Parsons Technology, in 1994, and in 1997 he used the proceeds to start a new company, Jomax Technologies. Unsatisfied with the Jomax name, Parsons and his staff came up with the more arresting moniker Go Daddy. As Parsons told Wall Street Transcripts, the name worked ‘‘because the domain name GoDaddy.com was available, but we also noticed that when people hear that name, two things happen. First, they smile. Second, they remember it.’’ After an unsuccessful attempt to establish the company as a source for website-building software, Parsons reinvented Go Daddy as a registrar of Internet domain names, buying unused website names and then reselling them to individuals and businesses in need of an online presence. Go Daddy also offered auxiliary services and products enabling customers to launch their sites after the domain-name purchase, including (as in the company’s early days) software for building Continue reading

Abey Francis

An Overview of Virtual Private Network (VPN) Technology

Virtual private networks (VPN) have gained popularity as a secure and cheaper medium for sensitive information to be accessed and transmitted between two or more corporate network over a public network such as the internet, other network technologies have been innovated and used to connect within business sites and across to other sites that are miles away from each other. In the sixties, sites were connected together to enable data transfer through the use of analog phone lines and 2,400-bps modems leased from AT&T, businesses had no other faster modems they could choose from because the telephone companies were controlled by the government. It was not until the early eighties that businesses were able to connect to sites at higher speed using 9,600-bps modems because other telephone companies emerged as a result of the changes in government control and policy on telephone. During this period, there were not much mobile Continue reading

Abey Francis

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP) is defined as an Integrated Computer based planning technique used in Organizations and Enterprises for management and resource planning. Resources here mean both internal and external resources of an organization. Various resources of an organization can include financial resource, tangible resource, human resource and also various material requirements. ERP can also be defined as an application and software architecture that facilitates Information flows between various business functions inside and outside of an organization. It consolidates business environment into a uniform system environment. Basically what ERP systems do is that it integrates and automates processes within an entire organization regardless of the organization’s behavior. A traditional definition of Enterprise Resource Planning (ERP) as given by APICS — The Educational Society for Resource Management is given as,  ERP is a method for effective planning and control of all resources needed to take, make, ship and account for customer Continue reading

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Investment Planning Definition

Investors need to identify the financial goals throughout life or for the next 10 to 15 years depending upon the time horizon selected by the investor, and prioritizing them. Investment Planning is important because it helps in deriving the maximum benefit from the investments. Success as an investor depends upon his investment in right instrument in right time and for the right period. This, in turn, depends on the requirements, needs and goals. For most investors, however, the three prime criteria of evaluating any investment option are liquidity, safety and level of return. Investment Planning also helps to decide upon the right investment strategy. Besides individual requirement, investment strategy would also depend upon age, personal circumstances and risk appetite. Investment Planning also helps in striking a balance between risk and returns. By prudent planning, it is possible to arrive at an optimal mix of risk and returns, which suits particular Continue reading

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Questionnaires: Meaning and Types

A questionnaire is a form prepared and distributed to respondents secure responses to certain questions. It is a device for securing answers questions by using a form which the respondent fills by himself. It is a systematic compilation of questions that are submitted to a sample drawn the population from which information is desired. It is an important instrument in normative survey research, being used to gather information from widely scattered sources. The questionnaire procedure normally comes into use where one cannot readily see personally all of the people from whom he desires responses or where there is no particular reason to see them personally. Purposes of questionnaire in research are two fold: To collect information from the respondents who are scattered in a vast area and To achieve success in collecting reliable and dependable data. Types of Questionnaire There are diverse forms of questionnaire used in research. These are Continue reading

Abey Francis