Seven Strategy Questions
“The most serious mistakes are not being made as a result of the wrong answers. The truly dangerous thing is asking the wrong questions.” – Peter Drucker Executing a successful business strategy often requires making tough, sometimes uncomfortable choices. But we frequently avoid making choices in the mistaken belief that we can have it all. Robert Simons, Professor of Business Administration at Harvard Business School, addresses this issue in his latest book, Seven Strategy Questions: A Simple Approach for Better Execution. He identifies what he calls the questions that will “stress test your strategy”. The goal of this seven strategy questions is to help marketers identify the weakest parts of their business strategy in order to understand where confusion and inefficiency lie. Simons presents the seven strategy questions you and your team must regularly explore together: Who is your primary customer? Have you organized your company to deliver maximum value Continue reading