Site Selection Criteria in Retail
There is no such thing, such as a “Perfect site” in retailing. Retailers must decide which attributes are the most important to their business. Let’s summarize the key criteria critical to the site selection decision in retailing. Sales potential for the site. The demographic, economic, and competition factors and strategies by which management hopes to create a competitive advantage determine the estimate of sales for a site. Growth potential should be a basic consideration in the evaluation of the sales potential. Accessibility to the site. Automobile and public transportation access to the site and adequate parking may well be defining criteria. There may be a number of barriers to the target market seeing the site as accessible. The barriers may be geographical, such as mountains or rivers. They may be psychological, such as the perceived quality of the neighbor hoods that customers must travel through. Barriers are often man made, Continue reading