Entrepreneurship Case Studies

Case Study on Entrepreneurship: Richard Branson

This is a story that begins on July 18, 1950 in Shamley Green, Surrey, England. Growing up in a traditional family, Sir Richard Charles Nicholas Branson struggled throughout school due to an as of yet undiagnosed problem of dyslexia. He excelled in sports, serving as the captain of both his school’s football and cricket teams, but it was in business that he found his true calling. Despite failing in two early ventures — growing Christmas trees and raising Australian parrots — he was determined to create his own successful business.

When he was 16 years old, he dropped out of school to move to London and launch Student Magazine, which did see relatively more success.… Read the rest

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Case Study on Entrepreneurship: Rashmi Garments

Mrs. Rashmi Agarwal, who is a post graduate in Economics, has established Rashmi Garments, in May, 1987, by installing two machines — one her own and the other purchased from a local dealer, with a total investment of Rs. 20,000. The idea of starting her own business came in 1984, when she saw an advertisement in the newspaper for a one month Entrepreneurship Development Programme (EDP) being conducted by the Small Industry Service (SISI), Okhla, New Delhi. She learnt how to start her own venture.

Feeling encouraged, she decided to start a garment unit as she had learnt something about garments during her school days.… Read the rest

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Case Study on Entrepreneurship: Ted Turner

Ted Turner, founder of Turner Broadcasting System, is an entrepreneur who loves living on the edge. Who else would buy an unprofitable Metro-Goldwyn-Mayer film studio for $ 1.6 billion? Who else would bet on producing the Goodwill Games with U.S. versus Soviet athletes at a cost of about $ 50 million? Who else would report that “the thrill of victory is everything we imagined it would be,” following the triumph of Turner’s Atlanta Braves in the 1995 World Series, following three consecutive, unsuccessful trips to the playoffs?

Robert Edward Turner III was born in 1938, and his boyhood was spent primarily in Savannah, Georgia.… Read the rest

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Case Study: The Magic of Ford

In 1903, in a small wagon shop in Dearborn Michigan, a man by the name of Henry Ford started what is today the Ford Motor Company. It started it in 1896 when Henry Ford built his first car. It was only experimental at the time, but less than ten years later in 1908 he introduced a more updated version to the public. This became known as the Ford Model t. Once people realised what a wonderful novelty this was and how it would greatly facilitate their lives, there was a huge demand for them. In order for the company to be able to satisfy this heavy demand, ford introduced the world’s first assembly line for cars.… Read the rest

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Case Study: A Phenomenon Called Steve Jobs

Ask any Techno-freak his list of dream gadgets and the odds are high that the list would be populated by products from Apple. Apple has reached to such an extent that these new age Geeks would consider it a sin akin to homicide not to know about Apple! No wonder many people may at least find it better to pretend to aspire for Apple products when in reality they may not even know its functionality!

So who was (and is) behind this revolution called the “Apple Revolution” which has managed to dominate B-School case study discussions? (Dear Techno freaks this question is not for you!)… Read the rest

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