Case Study: A Phenomenon Called Steve Jobs

Ask any Techno-freak his list of dream gadgets and the odds are high that the list would be populated by products from Apple. Apple has reached to such an extent that these new age Geeks would consider it a sin akin to homicide not to know about Apple! No wonder many people may at least find it better to pretend to aspire for Apple products when in reality they may not even know its functionality!

So who was (and is) behind this revolution called the “Apple Revolution” which has managed to dominate B-School case study discussions? (Dear Techno freaks this question is not for you!)… Read the rest