The term “Special Edition” or “Limited Edition“; when used in marketing management, intends to give the product something new and previously unseen in the regular edition. Limited Edition marketing strategy carries a sense of immediacy and exclusivity as the products would only be available for a short time and/or in limited numbers.
The term “Limited Edition” has its origin in the publishing industries where limited numbers of copies of books are printed with top quality impressions. These limited editions are sold at a premium price. Although limited edition are sold at premium, there are many FMCG companies which have implemented this concept minus the premium price.… Read the rest