Displays are the terminal part of the retail store’s interior. Advertising does attract the consumers to the store. However, visual displays have much more to play once the customer gets into the store. Retail store displays are non-personal, in-store presentations and exhibitions of merchandise together with related information. In actual practice, retail store displays are used to:
- Maximize product exposure.
- To enhance product appearance.
- To stimulate product interest.
- To exhibit product information.
- To facilitate sales transactions.
- To ensure product security.
- To provide product storage.
- To remind customers of planned purchases.
- To generate additional sales of impulse items and
- To improve the image and prestige of a retailer.