With the intention to get the best cooperation from the distribution channel members the companies are using different promotional methods. These methods directed at traders are called traders oriented promotional method. The traders provide the important link between the marketers and the customers. The traders may include dealers, wholesalers and retailers. The company cannot take chance to miss them. Traders oriented promotional methods are applied to strengthen the team work among all concerned parties of sales. Some of the methods for motivation of traders are following;
- Point of purchase display: This method is targeted at dealers or traders. It means the display facilities are provided by the manufacturers to the traders for display at their showrooms or shops. The types of products sold out at the outlet are displayed at the points. This gives the clear idea to the buyers that the particular type of products are sold at the store. Without display the ideas regarding availability for buying would not be known to the customers. It supports the traders to improve the internal and external atmosphere of the store. By this the customers are attracted and traffic of customers are also increased. This creates the visibility of the products and further it supports the promotional methods like personal selling and advertising. The only difficult in this is that the traders are not maintaining the POP facilities and they all selling these also to get money. These facilities are provided free of cost to the traders. This improves the status of the store and motivates the traders.