Posts Selected From the Category "Information Systems Management"

Information Systems and Business Forecasting

Posted by admin on March 26, 2012 in Information Systems Management / No Comments

The business provided support for using Decision Support Systems (DSS) and addressed the following issues: techniques within the DSS, corporation needs and limitations, the forecast cost effectiveness, and the appropriate software system. Sales forecasting is an integral part of marketing DSS. The DSS contains tools to help the forecaster prepare better forecasts; tools are data, records of previous forecasting, and techniques. Forecasts assist marketing managers improve decision-making. In an organizational design context, forecasting should not be regarded as a self-contained activity, but should be integrated within the planning context of which it is a part. When an organization has its own forecasting expertise (prepares its own forecasts) that expertise should not be separated into a self-contained department. Forecasting and planning functions should be combined. Involvement of the forecasters in planning enables them to select criteria for evaluating forecasting methods that are meaningful within the planning context.

Managers must go beyond the typical spreadsheet software that only allows for tallying of operator expenses and does not include the technology of a DSS.…

Targeting Strategies Involved in E-marketing

Posted by admin on October 8, 2011 in Information Systems Management / No Comments

Once the variables that form a lucrative cluster of customer base for the product is identified, advertising campaigns are decided to target those customers. The E-marketer arrives at the second stumbling block here “portals”. Portals have the most popular URLs on the web today. They claim to be a one-stop solution for anything and everything that the netizen looks for. For the netizen it means less URLs to remember and a place to meet people & socialize. It could have, in most probability, also been the place of a successful electronic transaction before, quelling his/her security concerns. Although portals deny their comparison with the supermarkets of the real world, they are doing just that right now. A portal is not exactly a marketers’ paradise. He would rather prefer sites, which have a niche target audience in sync with his requirements.

The next step is to select segments for targeting online that are most attractive in terms of growth and profitability. These may be similar or different from the segments targeted offline.…

Case Study: Amazon.com Situation Analysis

Posted by admin on August 18, 2011 in Information Systems Management / No Comments

Jeffrey Bezos started Amazon.com in 1994, after recognizing that Internet usage was growing at a rate of 2,300 percent a year. Operating from a 400-square foot office in Seattle, Jeffrey launched Amazon.com on the Internet in July 1995. Amazon.com mission is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. By the end of 1996, his firm was one of the most successful Web retailers, with revenues reaching $15.6 million. Almost overnight Amzon.com quickly became the world’s largest e-tail bookstore in the world. Amazon has continued to expand its customer base, and sales revenues have increased every year. The firm’s revenues increased from $15.7 million in 1996 to $2.76 billion in 2000 . Today, Amazon.com is the place to find and discover anything you want to buy online. Amazon offers the Earth’s Biggest Selection of products to 29 million people in more than 160 countries across the world making them the leading online shopping site accessed via the World Wide Web.…

Case Study: eBay’s Business Model

Posted by admin on August 17, 2011 in Information Systems Management / No Comments

Founded on 1995 by Pierre Omidyar, eBay was considered a pioneer in the online auction industry whereby people are brought together on a local, national and international basis to serve the purpose of creating a person-to-person community where ever individual could have an equal access through the same medium which is the Internet. eBay offers wide varieties of products and services for bargain hunters, hobbyists and collectors and sellers, changing the way people engage in trading hence eBay had changed the face of e-commerce from its inception. Today, eBay is continuously the brand preference with over 39 market presence and with $60 billion of the total value of sold items on the site’s trading platform.

Basically, eBay introduced several crucial innovations tailor-made for the internet at the business level, a strategy which was conceived to be an improvisation. The online auction business model is where eBay served as the value-added facilitator of trade between a buyer and a seller in a highly individualistic manner.…

What is 4G?

Posted by admin on August 13, 2011 in Information Systems Management / No Comments

Fourth generation (4G) wireless was originally conceived by the Defense Advanced Research Projects Agency (DARPA), the same organization that developed the wired Internet. It is not surprising, then, that DARPA chose the same distributed architecture for the wireless Internet that had proven so successful in the wired Internet. Although experts and policymakers have yet to agree on all the aspects of 4G wireless, two characteristics have emerged as all but certain components of 4G: end-to-end Internet Protocol (IP), and peer-to-peer networking. An all IP network makes sense because consumers will want to use the same data applications they are used to in wired networks. A peer-to-peer network, where every device is both a transceiver and a router/repeater for other devices in the network, eliminates this spoke-and-hub weakness of cellular architectures, because the elimination of a single node does not disable the network. The final definition of “4G” will have to include something as simple as this: if a consumer can do it at home or in the office while wired to the Internet, that consumer must be able to do it wirelessly in a fully mobile environment.…

Applications and Benefits of Voice Over Internet Protocol (VoIP)

Posted by admin on August 13, 2011 in Information Systems Management / No Comments

Voice communication will certainly remain a basic from of interaction for all of us. The public switched telephone network simply cannot be replaced, or even dramatically changed, in the short term (this may not apply to provide voice networks, however). The immediate goal for voice over internet protocol service providers is to reproduce existing telephone capabilities at a significantly lower “total cost of operation “and to offer a technically competitive alternative to the public switched telephone network.

It is the combination of Voice over Internet Protocol (VoIP) with point-of-service applications that shows great promise for the longer term. The first measure of success for voice over internet protocol will be cost saving for long distance calls as long as there are no additional constraints imposed on the end user. For example, callers should not be required to use a microphone on a pc. voice over internet protocol provides a competitive threat to the providers of traditional telephone service that, at the very least, will stimulate improvements in cost and function throughout the industry implemented using an internet protocol network.…