Toyota is being known world-wide and being accepted as the world most popular car manufacturer. Wherever we go, not even a single soul did not know what a Toyota is. This is what we called as Toyotaism. But, to accomplish this was not that easy compared to how it sounds. Toyota had to face several issues and problems also had taken multiple actions to solve them. Hiroshi Okuda had identified 3 issues relating to the management of Toyota. Those management issues are; (1) Lag in product Planning, (2) Declining market share in Japan, and (3) was behind in overseas expansion. Due to these main issues, Toyota had taken several steps for the manufacturer to survive in its own name in own country and also to the world outside. For Toyota to make known of its brand name, a number of development strategies had been taken by Toyota. The first stage of Toyota’s development strategy is Cross-Nation Space Strategy. It is where Toyota implemented a strategy of marketing its product in Japan and in other nations around the world. It is a strategy of blanketing the nations with all Toyota’s product. Manufacturing of product for Toyota started in 1938 where its first plant was built which ...

Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had flown over 55 million guests across the region and continually create more extensive route network through its associate companies. Air Asia flies over 61 domestics and international destinations with 108 routes and operates over 400 flights daily from hubs located in Malaysia, Indonesia, and Thailand with a fleet of 72 aircrafts. Air Asia’s net profit for the second quarter ending 31 December 2004 was reported RM44.4 million, a 323% increase over the previous quarter (Air Asia 2005). The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and high fare and to be the largest low cost airlines in Asia. Their mission is to create a globally recognized ASEAN brand, to attain the lowest cost so ...

Warren Buffett is the only billionaire in history to amass his fortune entirely through shrewd investing. He started investing with ten thousand dollars earned from a paper route and went on to become one of the wealthiest people in the world. Today his worth is staggering $30 billion. Warren Buffett was born on August 30, 1930 in Omaha, Nebraska. Since his early childhood, he has been fond of reading various kinds of investment books and The Wall Street Journal. He bought his first stock at age 11. He regretted later as he made delay in purchasing his first stock. At the age of 15, he had saved enough money to buy a 40 acre land from his father at Nebraska. By the age of 20, his fortune was estimated $9800 and it was about $68000 in inflated dollars at the end of 1999. Buffett completed his degree from University of Nebraska, Lincoln. In 1950, Buffett applied to Harvard Business School but was rejected in a 10 minute interview. Then Buffett joined to Columbia Business School and he graduated a year later with a master’s degree in economics. During his tenure in Columbia University, Buffett came across Benjamin Graham whose lessons grounded on premise that stocks should ...

Bill Gates was born in Seattle on October 28, 1955 to his parents, Mary and William Gates II.  He has two sisters. His father was a prominent Seattle lawyer, and his mother was a schoolteacher, University of Washington regent and chairwoman of United Way International. His great-grandfather was a state legislator and mayor, and his grandfather was the vice president of a national bank. Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything. In school, he had an excellent record in mathematics and science. Still he was getting very bored in school and his parents knew it. Bill’s parents came to know their son's intelligence and decided to enroll him in prestigious Lakeside private prep school, known for its intense academic environment. Bill first started working with computers at the school. His mother was on the committee that donated the terminal to the school, which was connected via a telephone to a local computer company. Bill and a few other students formed the Lakeside Programmers Group, and nearly spent all of their time on the computer writing programs for various purposes. The ...

Kishore Biyani's saga starts with his family business in textiles, which he joined after graduating in commerce. In 1987, Biyani launched the first branded ready-made trousers brand known as Pantaloon through his company Pantaloon Fashions. The trousers were marketed through the Pantaloon Shoppe stores. By the time Pantaloon Fashions went public in 1992, it had 60 exclusive shops. Later, he started manufacturing garments under two more brands-John Miller and Bare. Despite pod products and competitive pricing, the business seemed unviable due to high distribution costs and margins. Therefore, in August 1997, Biyani decided to open his own store at Kolkata to market these brands. He was expecting to do business of around Rs 70 million in the first year, but beating all expectations, the store did a business of Rs 100 million. This experience was an eye-opener for Biyani, who came to know that Indian market is 'under-retailed'. The year 2001 saw Biyani's entry into the hypermarket concept adapted to Indian conditions in the form of Big Bazaar. During that time, Pantaloon's topline was around Rs 1.8 billion. Big Bazaar required a lot of investment and the company had generated ...

Because the rate of technological change is so rapid, most people see IT through the narrow lens of short-term, silver-bullet solutions. IT vendors want you to believe that their important new technologies will blow away what has come before. You can’t blame a salesperson for trying to sell, or CIOs for having a queasy buy-or-lose feeling, but this attitude is precisely the opposite of the one companies should be taking. We would argue that because the winds of change affect IT more than any other area of the organization, IT benefits most from a long-term, disciplined, strategic view, and a square focus on achieving the company’s most fundamental goals. For example, Frito Lay’s strategic goal has always been to make, move, and sell tasty, fresh snack food as rapidly and efficiently as possible. That goal hasn’t changed since 1930s, when founder Herman Lay ran his business from his Atlanta kitchen and one delivery truck. He bought and cooked the potatoes. He delivered the chips to the stores. He collected the money and knew all his customers. He balanced the books and did his own quality assurance. Herman Lay knew how to conduct the perfect “sense and respond” ...