Case Study: Product Innovation at Gillette

Gillette is considered as the first choice of both male and females. Both genders 16 years of age or above are the target market for Gillettes shaving products. The brand marks its success to a passion for innovation and new product development. The Gillette Company was established in 1901 and then acquired by Procter and Gamble in 2005 for US$57 billion. After the success revealed by Gillette in its third-quarter results in October 2004, the company launched several new products, including the M3Power razor for men, the Venus Divine razor for women, and two new electric toothbrushes, the Professional Care 8000 and the Sonic Complete. Since the inception of Gillette, a strong commitment to innovation has kept the company razor sharp. Gillette is renowned for its absolute dominance of the wet shaving, dry shaving and personal grooming markets. In fact, each and every division of the company is profitable, fast-paced, Continue reading

Max Weber and Postmodernism Theory Concepts

It is not difficult to argue that Max Weber has outlived all his competitors in the classical tradition. His ideas have inspired scores of sociologists in a host of areas for more than sixty years. The contemporary vitality of these ideas is in no small measure due to the fact that he is the most prominent advocate of modernism and that he has both resisted and justified some of postmodernism’s most convincing criticisms of modern social science and society. When analysing the statement that “the fate of our times is characterized by rationalization, intellectualization and about all by the disenchantment of the world” one must look into all aspects of the 3 ways of thinking that Weber has described; rationalism, intellectualization and disenchantment. When focusing solely on the rationalism that Max Weber talks speaks about we can see a connection to the way of thinking he described in his writing Continue reading

Characteristics of Successful Ecommerce Businesses

Ecommerce had brought much change in way business. It is enabled businesses to connect with each other in new way of thinking in every area on commerce. The turnover from usual business to e-commerce has anticipated exceeding far then expected by spectator. Many companies nowadays using Ecommerce had been successfully gained more profit in their business. These companies have their own features that show them as the highly rated successful companies. Most of these companies also have good strategies in planning their business that enables them to success. Amazon is one of the most famous e-commerce companies and founded by Jeff Bezos. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. According to the research conducted, Amazon attracted about over 615 million customers every year. The ability of online friendly website by Amazon is one of the key of success for this company. Another company Continue reading

Case Study of Walmart: Procurement and Distribution

Wal-Mart always emphasized the need to reduce its purchasing costs and offer the best price to its customers. The company procured goods directly from manufacturers, bypassing all intermediaries. Wal-Mart was a tough negotiator on prices and finalized a purchase deal only when it was fully confident that the products being bought were not available elsewhere at a lower price. According to Claude Harris, one of the earliest employees, “Every buyer has to be tough. That is the job. I always told the buyers: ‘You are negotiating for your customer. And your customer deserves the best prices that you can get. Don’t ever feel sorry for a vendor. He always knows what he can sell, and we want his bottom price. ‘We would tell the vendors,’ Don’t leave in any room for a kickback because we don’t do it here. And we don’t want your advertising program or delivery program. Our Continue reading

Case Study of Dell: Driving for Industry Leadership

In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business concept–that personal computers could be built to order and sold directly to customers. Michael Dell believed his approach to the PC business had two advantages: (1) bypassing distributors and retail dealers eliminated the markups of resellers and (2) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components, and finished goods. While the company sometimes struggled during the 1986-1993 period trying to refine its strategy, build an adequate infrastructure, and establish market credibility against better-known rivals, Dell’s strategy started to click into full gear in the late 1990s. Going into 2003, Dell’s sell-direct and build-to-order business model and strategy had provided the company with the most efficient procurement, manufacturing, and distribution capabilities in the global PC industry and given Dell a substantial cost and profit Continue reading

Legal Aspects of Marine Insurance

A contract of marine insurance is a contract whereby the insurer undertakes to indemnify the  insured, against marine losses, that is to say, the losses incidental to marine adventure. It is a contract of indemnity. It is a contract ‘uberrimae fidei”. It must have insurable interest. The doctrine of  subrogation applies to it. Read More: Marine Insurance Marine Insurance Claims Marine Adventure: There is a marine adventure when; Any ship, goods or movable property(i.e. insurable property) is exposed to maritime perils; The earning or acquisition of any freight, passage money, commission, profit or other pecuniary  benefit, or the security for any advances, loans or disbursements is endangered by the exposure of  insurable property to maritime perils; Any inability to a third party maybe incurred by the owner of, or other person interested in, insurable  property by reason of maritime perils. ‘Insurable property’ means any ship, goods or other movables which Continue reading