The Concept of Retail Sites and it’s Classification

A retail site  is the actual physical location from which a retail business operates. According to retail specialists, retail site is one of the principal tools obtaining and maintaining a competitive advantage through spatial monopoly. A given site is unique when its “positional qualities” serve a particular trading area consumer in way that no other site can match. That is why, retailer’s site problem has solution in its identification evaluation and final decision of perfectly matching site. The first step in appraising retail site locations is to identify all potential site alternatives. The number of site alternatives in any given trading area can range from an extremely limited to a very large selection. Therefore, before a retailer attempts to have any formal evaluation, he should scan and screen the alternatives by asking three crucial questions. These are : Availability. Is the site available for rent or out-right purchase? Suitability. Are Continue reading

Marketing Planning – Strategic Planning in Marketing

Businesses that succeed do so by creating and keeping customers. They do this  by providing better value for the customer than the competition.  Marketing management constantly have to assess which customers they are  trying to reach and how they can design products and services that provide  better value (“competitive advantage”).  The main problem with this process is that the “environment” in which  businesses operate is constantly changing. So a business must adapt to reflect  changes in the environment and make decisions about how to change the  marketing mix in order to succeed. This process of adapting and decision making  is known as marketing planning. So, marketing planning is a plan involves designing activities relating to marketing objectives and attach with the capability of changing marketing environment. It contains with the issues of product lines, distribution channels, marketing communications and pricing. Marketing planning process is a fundamental part of Marketing Audit. Continue reading

Performance Management System – Purpose, Criteria and Implementation

Performance Management is a process that enables an organisation to evaluate and continuously improve individual, subsidiary unit and corporate performance, against clearly defined, pre-set goals and targets. There is a very important link between performance management strategies applied to individuals or units which contribute to the organisation be it for global profitability. This linkage is also important as an individual’s performance is evaluated according to expectations of appropriate outcomes and behavior that contribute to organizational goal attainment. Any concern would need to devise an effective system for managing the performance of its global operations that assists strategic cohesion and competitiveness but it is also important to keep in mind not to impose onerous methods for the same invading the local receptiveness. Examining performance and ensuring adherence to agreed standards are key elements of an organisation’s managerial control system. Success of a company depends very much on all the stages and Continue reading

Basic Principles of Experimental Design

Experimental research designs, which can otherwise be called hypothesis-testing research designs, were originally made by R.A. Fisher in agricultural research in England. Experimental designs are generally used in experimental studies where hypothesis are tested. Experimental designs are now used in almost all the areas of scientific studies. Professor Fisher has enumerated three principles of experimental designs: 1. The principle of replication: The experiment should be reaped more than once. Thus, each treatment is applied in many experimental units instead of one. By doing so, the statistical accuracy of the experiments is increased. For example, suppose we are to examine the effect of two varieties of rice. For this purpose we may divide the field into two parts and grow one variety in one part and the other variety in the other part. We can compare the yield of the two parts and draw conclusion on that basis. But if we Continue reading

The Concept of Occupational Safety and Health

Definition of Occupational Health Since 1950, the International Labor Organization (ILO) and the World Health Organization (WHO) have shared a common definition of occupational health. It was adopted by the joint ILO/WHO committee on occupational health at its first session in 1950 and revised at its twelfth session in 1995. The definition reads: “occupational health should aim at: the promotion and maintenance of the highest degree of physical, mental and social well-being of workers in all occupations; the prevention amongst workers of departures from health caused by their working conditions; the protection of workers in their employment from risks resulting from factors adverse to health; the placing and maintenance of the worker in an occupational environment adapted to his physiological and psychological capabilities; and, to summarize, the adaptation of work to man and of each man to his job.” The Changing Approach to Occupational Health and Safety The traditional approach Continue reading

Organizational Downsizing – Definition and Reasons

Organizational downsizing is the conscious use of permanent personnel reductions in an attempt to improve efficiency and/or effectiveness. Downsizing is being regarded by management as one of the preferred routes to turning around declining organizations, cutting cost and improving organizational performance most often as a cost-cutting measure. Main Reasons for Organizational Downsizing Corporate downsizing has been the biggest fallout of the troubled times, the world is witnessing. As we continue our efforts to fight the global downturn, downsizing has become a stark reality. There are a number of reasons why a company downsizes its employee base. Merging of two or more firms: When a certain firm combines its operations with another firm and operates as a single entity, in order to stay in profit or expand the market reach, it is called a merger. In case of a merger, certain positions become redundant. The same work is done by two Continue reading