ZARA is a Spanish clothing and accessories retailer based in Arteixo, Galicia. Founded in 24 May ,1975 by Amancio Ortega and Rosalía Mera, the brand is renowned for it’s ability to deliver new clothes to stores quickly and in small batches. Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara was described by Louis Vuitton Fashion Director Daniel Piette as “possibly the most innovative and devastating retailer in the world. The company produces about 450 million items a year for its 1,770 stores in 86 countries.
The Zara has made of use of Information Systems (IS) and to advance in many areas. This has resulted in huge success for the company. This included application of Business intelligence (BI) involves technologies, practices for collection, integration and applications to analyze and present business information. The main aim of business intelligence is to promote better business decision making.
BI describes a group of information on concepts and methods to better decision making in business. This is achieved by employing a fact based support systems. The intelligence systems are data-driven and sometimes used in executive information systems. Predictive views on business operations can be provided by use of BI systems. predictive views on business operations can be provided by use of BI systems since historical and current data has been gathered into a data bank performance management benchmarking is done whereby information on other companies in the same industry is gathered.… Read the rest
Proprietary software can be defined as closed software that is distributed under a license agreement that limits any modifications to the software. Its just opposite to the concept of Open source software. Open source software can be defined as software that is distributed freely under a license agreement with no limitations on changes made to the source code.
Many proprietary corporations make software freely available to users. For example, Adobe provides users with the Adobe Acrobat Reader. The Adobe Acrobat Reader is an application that users to view documents that have been saved in the portable document format (PDF). The PDF format is developed by Adobe and has become a standard in saving files as electronic documents. ‘Standardization’ and ‘compatibility’ are the two main drivers for the success of proprietary software. Any user that opens a PDF formatted document with Adobe Acrobat Reader is confident that the document will be accessible and readable. The standardization of the PDF format for document files is what made almost every document processing application incorporate it into their processes. In turn, that made the PDF format compatible within document processing software. However, software corporations that incorporate a process to save files as PDF formatted documents must pay Adobe a licensing fee in order to have access the code that will convert files into PDF in conformity with the Adobe Acrobat Reader application. The Adobe Acrobat Reader creates user dependency. Users that create documents desire software that understands the PDF format and the software vendor must pay Adobe for licensing, in order to meet the requirements of its users.… Read the rest
Nowadays as we know, technology is improving and businesses corporations, consumers, marketers and governments are moving forward to using it and depend on it. While all these kinds of users have been moved forward to using this technology, so all their transactions work go through it and specially through E-mails to communicate with each other. Even though not only the E-mail that used to communicate, there are so many ways to transfer information or some other things need to be done through this huge technology. But with this huge moved, it’s still not safe to use it without any kind of protection and security such as authentication to recognize if those massages or transfers or requests coming from the right and trusted sides. So they have come out with electronic authentication as the best way to make sure it’s the legible and trusted sides in this process.
An authentication is a piece of information used to authenticate and verify and identify a person’s identity on appearance or in a procedure for security and safety purposes and with respect to individually granted access rights. It’s like to create or prove something (or/and someone) as authentic and stated that made by or about the subject is true. This method involve proving the distinctiveness of a person, tracking the source of a work of art, making sure that packaging and tagging is belong to a product, ensure that a computer program can be trusted.
It is the method of determine whether someone or something is, in fact, who or what it is stated to be.… Read the rest
Propaganda is a “systematic, widespread dissemination or promotion of particular ideas, doctrines, practices, etc. Some use it to cause or to damage an opposing one.” While it is true that many of the techniques associated with propaganda are also used in the practice of advertising or public relations, the term propaganda is usually applied to efforts to promote a particular political viewpoint. Additionally, propaganda can be used to promote specific religious views. Furthermore, companies use propaganda to persuade consumers into buying their product, and, sadly, misinformation is found all around people in magazines, on television, on billboards, and in movies. Subconsciously, people let the use of propaganda influence their decision to purchase items that they often would not buy.
Advertisers lean heavily on propaganda to sell products, whether the “products” are a brand of toothpaste, a candidate for office, or a particular political viewpoint. Although propaganda may seem relevant only in the political arena, the concept can be applied fruitfully to the way products and ideas are sold in advertising. All around us, we can see a lot of propaganda ads on television, magazine, newspaper, and etc. Propaganda is a systematic effort to influence people’s opinions, to win them over to a certain view or side. People have been influenced by the propaganda advertisements. Some psychologists’ point of view considers that propaganda is in fact changing our mind and heart, because they make our spirits full of material desires. For instance, sometimes we purchase something that we don’t even need because of our desire.… Read the rest
Most brands in the same category deliver more or less the same functional benefits and answer the same needs of the consumers. With so many products on the market having the same function, the only way to position a product, service, or company differently from anything else in the same category is through creative development in advertising.
Today traditional advertising is losing its sheen. The biggest problem with traditional media is that consumers today have lots of choice for ad avoidance. The fragmentation is very high and there is very less scope of customized message for all. The Indian consumer has changed if we focus on this issue there is a lot more on the menu to choose from. Now the message unlike the past is no longer a one way process. But public opinion is far more mobilized, they have immediate platform for expression.
The expert believes that the creativity in advertising could never exist in isolation without a context. The success of final product completely depends on empathy and the relevance of message it intends to deliver. The trigger for ideas and insights must necessarily come from the environment.
The new millennium is just decade old, advertising, which is about creating demand, also has undergone a complete transformation. Many things have changed and many things have stayed exactly the same in this industry. The media agencies have witnessed the tremendous growth in skills set. If one critically analyze, “advertising reflects the mood of the times. The simplistic inform-persuade-sell mode worked beautifully for a long time but once communication became sophisticated, technology entered, there was a paradigm shift.… Read the rest
In recent years, advertisement has grown dramatically. Many people are exposed to several ads every day. Some people can think that advertisements don’t mean anything, but usually ads sell more than they offer. Sometimes, ads can sell values, norms, lifestyles, love, popularity, and happiness. Ads have an important role in society because sometimes those ads tell people who they are or who are they going to be. Advertising has a profound effect on everyone, and sometimes we don’t know that. In fact, marketers spend billions trying to reach audience. Advertising is everywhere from the clothes we use until the food we eat. Marketers use many ways to approach to audience, but some of these methods are unethical. One of these methods is called “divide and conquer”, and its purpose is to increase sales through market segmentation. Marketers use strategies based on social diversification, audience packaging, and product targeting. Even though it doesn’t seem hazardous, those types of strategies can raise ethical problems.
One of the techniques that advertisers use is social diversification. Many businesses spend large quantities of money trying to approach different audiences based on their social status. In society, consumption depends on terms of class. Market segmentation is a common tactic for many marketers. The main purpose is to separate people in various homogeneous groups. Target particular markets based on demographic groups can raise differentiation among people. Advertisers seek for information that indentifies possible consumers. They usually target people who are in a good economic situation. They have databases on hundreds of people who might be approached as possible consumers.… Read the rest