Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Methods of Measuring Advertising Effectiveness

Advertising is aimed at improving the sales volume of a concern so its effectiveness can be evaluated by its impact on sales. Most of the managers believe that the advertisement directly affects the sales volume and hence they evaluate the effectiveness of the advertising campaign by the increase in the sales volume. Methods of Measuring Advertising Effectiveness There may be two types measures of advertising effectiveness namely; Direct measures and, Indirect measures. Direct Measures of Advertising Effectiveness Under direct measures, a relationship between advertising and sales is established. A comparison of sales of two periods or two periods or two markets may be done and the corresponding changes may be noted. The following are some of the methods that are generally used in measuring that advertising effects. i. Historical Sales Method Some insights into the effectiveness of past advertising may be obtained by measuring the relationship between the advertising expenditure Continue reading

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Kurt Lewin’s Force-Field Theory of Change

Change management is a methodical approach to handling with change, not only from the angle of an organization but on the individual level. A rather vague term, change management has more than three different dimensions, adapting to change, controlling change, and effecting change included. A proactive approach to handling with change is at the central part of all three aspects. For an organization, change management means making the definition and implementation of procedures and/or technologies to handle with changes in the business environment and to profit from changing opportunities. Triumphant adaptation to change is as vital within an organization as it is in the natural world. Just similar to plants and animals, organizations and the individuals in them unavoidably run into changing conditions that they are incapable to control. The more effectively you handle with change, the more probable you are to flourish. Building structured methods for addressing changes in Continue reading

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Factors Affecting the Forex Market

The exchange value of a currency, or the rate of exchange, fluctuates with changes in demand and supply. The factors which affect the demand for and the supply of a currency are many and varied. There are some factors which operate in the short period and have influence on day-to-day- fluctuations in rates of exchange. The commercial and financial relationship between trading countries is now extensive and payments on various accounts fall, due for early settlement. These payments constitute the short-term demand and supply in regard to currencies. There are, however, changes in currency and credit conditions and political and industrial conditions which have their influence on exchange rates only in the long period. The factors affecting Forex market may be summarized thus: Short Term Factors Affecting the Forex Market 1. Commercial Factors One of the important factors influencing the demand for and supply of currencies is trade in merchandise, Continue reading

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De Bono’s Six Thinking Hats: A Creative and Critical Thinking Model

Creative thinking has always been one of the main aspects in the successful implementation of any business strategy. In the prospect of business growth and development, it is necessary to establish an effective decision-making approach, which will help to outline the company’s strengths and decrease the negative impact of weaknesses. The Six Thinking Hats technique is a framework for thinking and decision making introduced by a famous expert in the sphere of creative thinking, invented in the early 1980s – Dr. Edward de Bono, and is licensed by Advanced Practical Thinking (APTT), of Des Moines, Iowa. Organizations such as Prudential Insurance, IBM, Federal Express, British Airways, Polaroid, Pepsico, DuPont, and Nippon Telephone and Telegraph use the Six Thinking Hats method. The six different hats represent six different modes of thinking. This technique was introduced in order to help in the process of solving problems. The method promotes fuller input from Continue reading

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Case Study of Comparing GE’s Two Leaderships – Jack Welch and Jeffrey Immelt

Thomas Alva Edison established Edison Electric Light Company in 1878. General Electric Company, known as and commonly abbreviated simply to GE, was formed in 1892, as a result of a merger of the competing companies Edison General Electric Company and the Thomson-Houston Electric Company. Having its headquarters in United States, GE is a major technology conglomerate and is the only company listed in the Dow Jones Industrial Index today that was also included in the original index of 1896. GE is a big multinational corporation and has a diversified infrastructure. Its business activities span a wide range of areas from aircraft engines, industrial products, water processing products, power generation to financial services, medical diagnostic imaging, security technology, consumer financing, and television programming. GE operates in more than 100 countries and employs about 300,000 people worldwide. In smaller and less developed countries, it operates through distributorship or dealership channel by giving Continue reading

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Maximising Your MBA: A Look into High-Paying Job Roles

If you have recently enrolled in an MBA degree programme, then congratulations! You’ve made a smart decision that will pay off in the long run. Getting an MBA opens up many job possibilities, many of which pay well and offer great career prospects. But what are some of those high paying jobs? What qualifications should you have to get them? How competitive is the space? We’ll explore some of the highest-paying careers an MBA graduate can go for to assist you. As you conduct your study and make decisions, consider the following examples: Project Manager A Project Manager is a strategic role in any organisation, often within the business or IT sectors. With an MBA degree, this role becomes more attainable, and it’s one of the best MBA job opportunities out there. These professionals plan, execute, and oversee projects to ensure timely and budget-friendly completion. They use leadership, communication, and Continue reading

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