Internet Advertising – Definition, Advantages and Disadvantages

The key of successful business is the business how to promote the product and services to all readers by using the online. According to the statistical data, more of the 80% people will everyday surf through the technologically such as internet. So, the internet has becomes an indispensable part of people’s lives. Thus, it can be considered a wide channel for the business which wants to promote their products and services to all the people. The internet advertising method has becomes the most popular method for the business. It is because internet advertising is easy and low advertising cost. Besides that, the internet advertising also have a lot of the readers or viewers. Internet advertising followed the commencement of the World Wide Web. The World Wide Web was introduced in 1991 by CERN located in Switzerland. It acted as an easily accessible medium for various companies to market their products. Continue reading

Cost-Output Relationship

A proper understanding of the nature and behavior of costs is a must for regulation and control of cost of production. The cost of production depends on money forces and an understanding of the functional relationship of cost to various forces will help us to take various decisions. Output is an important factor, which influences the cost. The cost-output relationship plays an important role in determining the optimum level of production. Knowledge of the cost-output relation helps the manager in cost control, profit prediction, pricing, promotion etc. The relation between cost and its determinants is technically described as the cost function. C= f (S, O, P, T ….) Where; C= Cost (Unit or total cost) S= Size of plant/scale of production O= Output level P= Prices of inputs T= Technology Considering the period the cost function can be classified as (1) short-run cost function and (2) long-run cost function. In Continue reading

Method Study

Method Study is a technique which analyses each operation of a given piece of work very closely in order to eliminate unnecessary operations and to approach the quickest and easiest method of performing each necessary operation; it includes the standardization of equipment, method and working conditions; and training of the operator to follow the standard method.  The philosophy of method study is that ‘there is always a better way of doing a job’ and the tools of method study are designed to systematically arrive at this better way of doing a job.   Method study is essentially used for finding better ways of doing work. It is a technique for cost reduction. Method Study may also be defined as the systematic investigation of the existing method of doing a job in order to develop and install an easy, rapid, efficient and effective and less fatiguing procedure for doing the same Continue reading

Theories of Competitive Advantage

Strategy is the plan of action that allocates resources and activities and aims at dealing with the environment, achieving a competitive advantage and attaining the organisation’s goals. Competitive advantage refers to what sets the organisation apart from others and provides it with a distinctive edge for meeting customer needs in the marketplace. The choice that will make the organisation different is the essence of formulating strategy. In order to remain competitive, companies need to focus on core competencies, develop synergy and create value. Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match. A competitive advantage is said to be sustainable when it has the means to edge out rivals when competing for the favors of customers. Although sustainability is the ideal case for advantages, the most common competitive advantages are leverageable, which means that a company can use them Continue reading

Export Financing Programmes Provided by EXIM Bank India

EXIM INDIA offers a range of financing programs that match the menu of Exim Banks of the industrialized countries. However, the Bank is atypical in the universe of Exim Banks in that it has over the years evolved, so as to anticipate and meet the special needs of a developing country. The Bank provides competitive finance at various stages of the export cycle covering: EXIM INDIA operates a wide range of financing and promotional programs. The Bank finances exports of Indian machinery, manufactured goods, and consultancy and technology services on deferred payment terms. EXIM INDIA also seeks to co finance projects with global and regional development agencies to assist Indian exporters in their efforts to participate in such overseas projects. The Bank is involved in promotion of two-way technology transfer through the outward flow of investment in Indian joint ventures overseas and foreign direct investment flow into India. EXIM INDIA Continue reading

International Financial Markets

International financial markets provide links connecting the financial markets of each country and independent markets external to the authority of any one country. The heart of the international financial market is being governed by the currency market where the foreign currency is denominated by the international trade and investment. Hence the purchase of goods and services is preceded by the purchase of currency. The following are the reasons given for the enormous growth in the trading of foreign currency: Deregulation of international capital flows – Without the major government restrictions, itis extremely simple to move the currencies and capital around the globe. Gain in technology and transaction cost efficiency — The advancements in technologyis not only taking place in the distribution of information, in addition to the performance of exchange or trading. This has resulted greatly to the capacity of individuals on these markets to accomplish instantaneous arbitrage. Market upswings Continue reading