Case Study: Citibank’s Indian Business Model
Citigroup opened its first office in India in Kolkata (Calcutta) in 1902. With capital nearing US$ 1 billion it is the single largest foreign direct investor in the financial services industry in India. It has become one of India’s most diverse and recognized financial service providers operating through 40 branches of Citibank N.A. across 20 cities and through various finance companies operating directly/indirectly out of locations across the country. Citigroup India offers a complete range of corporate and investment banking services under the “Citigroup” brand name, consumer banking products and services under the “Citibank” banner and consumer finance under the “CitiFinancial” banner.… Read the rest