Product Component of the Global Marketing Mix

Product is probably the most crucial element of a marketing program. To a very important degree a company’s products define its business. Pricing, communication, and distribution policies must fit the product. Its research and development requirements will depend upon the technologies of its products. Indeed, every aspect of the enterprise is heavily influenced by the firm’s product offering. In the past, managers have been prone to committing (often simultaneously) two types of errors regarding product decisions in global marketing. One error has been to fall victim to the “Not Invented Here” (NIH) syndrome, ignoring product decisions made by subsidiary or affiliate managers. Managers who behave in this way are essentially abandoning any effort to influence or control product policy outside the home-country market. The other error has been to impose product decisions policy upon all affiliate companies on the assumption that what is right for customers in the home market Continue reading

Strategies to Reduce Employee Turnover

Today, most of the companies believed that in order to achieve and sustained effectively, human resource management (HRM) needs to be efficient. Effective HRM can be main factor for the success of an organization. In the new economy, it has become a trend of employees staying on for a short duration in any one organization, which results to many problems. Failure in managing human capital will create fatal problems to the company. Therefore, most of the organizations, both domestic companies and multinational corporations (MNCs) tend to focus more on HRM as a key of success. 1. Hiring the Right People Hiring the right people from the start would also reduce employee turnover. Managers should have a clear idea of the types of people they want to hire for each position, write detailed job descriptions and commit to hiring the best candidates rather than the first candidates who meet minimum requirements. Continue reading

Educational Management Information System (EMIS)

Evolution of EMIS The revolution in the information and communication technologies (ICTs) has greatly influenced the life style of whole world.  ICTs has a proven role in the field of medical, business, industry, entertainment, communications but now these technologies has emerging efficient role in education field. In developing countries, education sector is one of the core areas that require more attention for the country’s rapid development. The goal of every educational institution is to provide the quality education to all of its students. In these institutes management at all level continuous strives to achieve this aimed goal. Universities are hiring highly qualified professors and equipping their scientific laboratories with latest equipment’s, adding new technologies and books to their libraries. In these educational institutions the concept of digital libraries is also introduced, in classrooms multimedia projects are installed. The concept of distant learning, different tutorials like web and disk based as Continue reading

Cash Flow Ratios – Tools for Financial Analysis

In many cases, cash flow ratios signify a more accurate measurement of a stock’s value than the price to earnings ratio, P/E. Cash flow ratios examine the flow of money into a company, it can help to identify struggling companies and in turn, struggling stocks. Price to earnings is a very important ratio because when is very high or low, it usually makes a splash on the financial pages. Price to earnings ratio is valuable metric and can help a successful investor with his or her stock technical analysis, but it is only one technical analysis tool and should be considered as such. While the same can be said for each of the cash flow ratios, these give insight into the money coming in and going out of a company. A company can demonstrate earnings, but if more money is pouring out a company than pouring in, there will fiscal Continue reading

Case Study: Coffee Cafe Business in India

Starbucks started in Seattle in 1970 as a gourmet coffee retailer,  selling fresh ground coffee beans to local coffee lovers. Starbucks  CEO, Howard Schultz spotted an unfulfilled market need for cafes  serving gourmet coffee directly to consumers. This proved to be a  sound market penetration strategy and led to a large loyal  consumer base. Read:  Case Study of Starbucks: An Amazing Business Success Story Entrepreneurs in India discovered the romance of coffee at Starbucks and  a few coffee chains, such as Barista, Cafe Coffee Day, and Qwiky’s have  sprung up in metro cities. People of all age groups are extending enthusiastic  welcome to this new entrant and drinking coffee like never before. Coffee lovers have always been lyrical about the virtues of this beverage — coffee  inspires poetry and inflames prose; it is capable of firing passion, and stir  people to romance, and drown a lover in dreams. The word Continue reading

SWOT Analysis of Royal Dutch Shell Plc

Royal Dutch Shell is a global, publically traded Public Limited Company, whose main focus is on the energy and petrochemicals business. Royal Dutch/Shell officially formed in 1907, with the merger of a London based Transportation Company called Samuel Shell transport and trading company ltd., and a recently formed oil company from the Netherlands, the Royal Dutch Petroleum Company. This merger facilitated the transportation of oil throughout the world, giving Royal Dutch Shell a global presence in the then emerging market of oil. Until 2005, Royal Dutch and Shell were two entities, with a 60/40 profit sharing mix, Royal Dutch and Shell respectively. The two companies officially merged into one entity, eliminating the slash after Royal Dutch. They have a principal listing in the London Stock exchange and their official headquarters are located in The Hague in The Netherlands. Shell as it is notably abbreviated as, began with the vision of Continue reading