Social CRM – Integration of Social Media into Customer Relationship Management

The modern corporate world has experienced gradual changes over time resulting from different business environments. These environmental changes both internally and externally have in one way or the other affected the growth of business organizations as well as the organizational performance. One of the best ways or improving organizational or business performance is through improving the organizational customer relationships. Business customers act as the greatest assets of the business and therefore their relationship with the business determines the overall performance of the business. A satisfied customer will always end up being a loyal customer of the business and also becomes an ambassador of the company to other prospective customers. Many businesses or organizations have embraced the use of information technology in perceiving different organizational changes and developing effective strategies to counter these environmental changes. On the other hand some other companies have not yet shifted to the use of information Continue reading

Case Study on Information Systems: Premier Automotive Services Limited

The Premier Automotive Services Limited (PAS) provides services to various companies in Pune for maintaining the transport fleet run by the companies, for their use. Beside this, it runs petrol pumps and spare parts shop too. The vehicle maintained by the Premier Automotive Services are buses , trucks, and jeeps. The total strength of the Premier Automotive Services is around 300 vehicles. The services charged are of two types- fixed monthly for the routine maintenance and variable maintenance for other services like breakdown repairs, replacements, petrol or diesel consumed, etc. The company seeking the services from the PAS are satisfied if the vehicles are kept in good condition and down time is 2% of 25 days in a month. The Premier Automotive Services finds difficulty in maintaining this service level even though a large staff and sufficient inventory of spare parts are available. The probability of the company is going Continue reading

Transnational Strategy in International Business

Over the years, several companies have decided to carry out their business activities in overseas markets and hence, have expanded as international or global businesses in efforts to be known as multinational enterprises (MNEs) and enjoy the perks of being a global business. In order to come up with strategies for entering and sustaining in international markets, companies invest a lot of time, effort, and money, and yet many do not succeed in their international business planning and/or execution. We can come across several big names that have been unable to prove themselves successful in the international market such as Walmart, Starbuck’s initial launch in Australia, and Amazon in China. These examples depict that managing international operations is a challenging task for any business and therefore, not every business has the capability or the resources for it and some just do not have enough knowledge. Companies can benefit from global Continue reading

What is Revenue Center?

Responsibility accounting is an underlying concept of accounting performance measurement systems. The basic idea is that large diversified organizations are difficult, if not impossible to manage as a single segment, thus they must be decentralized or separated into manageable parts. These parts, or segments are referred to as responsibility centers that include: 1) revenue centers, 2) cost centers, 3) profit centers and 4) investment centers. This approach allows responsibility to be assigned to the segment managers that have the greatest amount of influence over the key elements to be managed. These elements include revenue for a revenue center (a segment that mainly generates revenue with relatively little costs), costs for a cost center (a segment that generates costs, but no revenue), a measure of profitability for a profit center (a segment that generates both revenue and costs) and return on investment (ROI) for an investment center (a segment such as Continue reading

Data Warehousing and Data Mining

Organizations tend to grow and prosper as they gain a better understanding of their environment. Typically, business managers must be able to track daily transactions to evaluate how the business is performing. By tapping into the operational database, management can develop strategies to meet organizational goals. The process that identified the trends and patterns in data are the factors to accomplish that. By the way, the way to handle the operational data in organization is important because the reason for generating, storing and managing data is to create information that becomes the basis for rational decision making. To facilitate the decision-making process, decision support systems (DSS) were developed whereas it is an arrangement of computerized tools used to assist managerial decision making within a business. Decision support is a methodology that designed to extract information from data and to use such information as a basis for decision making. However, information Continue reading

Overview of Tax Regime in India

DIRECT TAXES Individual Income Tax & Corporate Tax The provisions relating to income tax are contained in the Income Tax Act 1961 and the Income Tax Rules 1962. The Income Tax Department is governed by the Central Board for Direct Taxes (CBDT) which is part of the Department of Revenue under the Ministry of Finance. In terms of the Income Tax Act, 1961, a tax on income is levied on individuals, corporations and body of persons. Tax rates are prescribed by the government in the Finance Act, popularly known as Budget, every year. The Government of India has recently taken initiatives to reform and simplify the language and structure of the direct tax laws into a single legislation – the Direct Taxes Code (DTC). After public consultation the Direct Taxes Code 2010 was placed before the Indian Parliament on 30 August 2010, when passed DTC will replace the Income Tax Continue reading