Importance of Innovation Strategies in Organizations

Modern Management Concepts

Concept of National Innovation Systems

International Business

Case Study: Henry Ford’s Contributions to Organizational Behavior and Leadership

Management Case Studies

De Bono’s Six Thinking Hats: A Creative and Critical Thinking Model

Human Resource Management

What Is a Contact Center and Its Role in the Customer Journey?

General Business Articles

Data Ethics – Meaning, Risks and Mitigation

In the world of today, there is a rising increase in the amount of data being collected each day. This data is further being divulged across several environments, sectors, and industries. In most scenarios, the process of collecting data is really not a big deal but the ability and technicality of managing the large amount of data collected become an unending struggle. The struggle to effectively manage the exploding volume of data has led to increased prominence in the ethical use of data.  For this reason and more, it has caused the establishment of policies to ensure there is a check and balance as to how data is being shared with the sole purpose of protecting the integrity of people who own this information.… Read the rest

Abey Francis

What is Electronic Records Management (ERM)?

ISO standard 15489: 2001 defines Records Management (RM) as the field of management responsible for the efficient and systematic control of the creation, receipt, maintenance, use, and disposition of records, including the processes for capturing and maintaining evidence of and information about business activities and transactions in the form of records. Electronic Records Management (ERM) guarantees that your company has the records they need when they are needed. Records management is referred to a set of activities that are required for systematically controlling the distribution, use, creation, maintenance, and disposition of all recorded information that’s maintained as proof of business transactions and activities.… Read the rest

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Database Management System (DBMS) – Components, Advantages, and Disadvantages

A Database management system (DBMS) is software designed to manage and maintain large quantities of data. The DBMS serves as the mediator between the user and the database. The database structure itself is stored as a collection of files. The data in these files can only be accessed through the DBMS. A single, integrated view of the data in the database is shown to the user by the DBMS. All application requests received by the DBMS are translated into complex operations required to fulfill these requests. The database’s internal complexity is hidden by the DBMS from the application programs and users.… Read the rest

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Case Study: Samsung’s Innovation Strategy

The success of Samsung has been widely acknowledged in the last decade. Samsung, the world’s largest television producer and second largest mobile phone manufacturer, is also the largest firm of flash memory maker. Furthermore, Samsung was ranked by Fast Company Magazine to be third most innovative company in the consumer electronics. The company grew from a local industrial leader into a worldwide consumer electronics brand, with up to 261,000 employees, 14 public listed companies, 470 offices and facilities in 67 countries. Samsung was ranked as 11th world’s most innovative companies. It is one of the two Korean companies in the Top 20 companies.… Read the rest

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International Marketing Communication – Key Issues and Challenges

When first starting-up an organization, launching a new product or service or simply reminding customers that the organization exists, firms need to educate consumers. This education comes in the form of marketing communication, which is otherwise known as promotion. Promotion is an organization’s articulation of messages it wants to send to target audiences to achieve business objectives. The promotion mix or integrated marketing communications (IMC) consists of advertising, sales promotion, trade shows, personal selling, direct selling and public relations. Without doubt, investment in one or more of these methods of communication will increase the firm’s costs, and for this investment to be a profitable one, the marketer must know the purpose of promotion.… Read the rest

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Ethnocentrism in International Marketing

International marketing activities are interlinked with a firm’s corporate goals, objectives and strategy. The overall aims, objectives and strategy of a firm has a great impact on international marketing decisions e.g, whether to enter new uncertain markets and how maximum would be risk that the firm is ready to take or the level of control required over international operations.

There is no denying in fact that a person’s self reference criterion (SRC) and an associated ethnocentrism are a two primary obstacles to success in international marketing. Self reference criteria is defined as an unconscious reference to one’s own cultural values, experiences and knowledge as a basis for decisions.

… Read the rest
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