Positioning and Differentiation of Services

Services firms are not identifying their key market segments and then determining how they wish consumers to perceive both their company and its products and services. Positioning is of particular significant in the services sector as it places an intangible service within a more tangible frame of reference. Thus the concept of positioning stems from a consideration of how an organization wishes its target customer to view its products and services in relationship to those of its competitors and their actual, or perceived, needs. “Positioning is concerned with the identification, development and communication of a differentiated advantage which makes the organization’s products and services perceived as superior and distinctive to those of its competitors in the mind of its target customers.” Positioning offers the opportunity to differentiate any service. Each service firm and its goods and services has a position or image in the consumer’s mind and this influences purchase Continue reading

Exchange Rate Pass-Through

According to Bhagawati (1991) the phrase “pass-through” was first used in economics literature by Steve Magee (1973) in his paper while explaining the impact of currency depreciation.   Since then the concept has been widely used in the literature.   In the case of international trade the suppliers of commodities deal with two currencies, the domestic currency against which commodities are procured, and the destination currency, the currencies of the importing country.   Similarly, the importers of the commodities also face two currencies.   With the breakdown of the Bretton Woods System in 1973, the international financial system opted largely for the flexible exchange rate system.   Along with this world has witnessed an increasing degree of volatility.   When a particular currency depreciates vis-à-vis US dollar, then the prices of traded goods denominated in the depreciation currency will increase. Suppose the depreciating currency is the Indian rupee and the Continue reading

Differences Between Management Control and Operational Control

Meaning of Operational Control Operational control or task control is the process of assuring that specific tasks are carried out effectively and efficiently. The focus of operational control is on individual tasks or operations. For instance, it is concerned with scheduling and controlling individual jobs through a shop rather than with measuring the performance of the shop as a whole. It involves control over individual items for inventory rather than the management of inventor as a whole. Operational control is concerned with activities that can be programmed. For instance, if the demand for an item, the cost of storing it, its production cost and production-time, and the loss involved in not filling an order are known, then the optimum inventory level and the optimum procurement schedule can be prepared. Automated plants, production scheduling, inventory control, order processing, payroll accounting, cheque handling, etc are examples of activities that are susceptible to Continue reading

How to Improve Your Recruitment Process

Systematic Hiring Program The challenges that are faced during the recruitment process can be solved by having a recruitment strategy and framework that the HR follows. The frame should be well programmed to incorporate all the key factors that are necessary for the recruitment process. This framework should lead the recruiter expressing themselves to the job candidates in the best way possible while collecting enough and accurate data from the job seeker. The framework should ensure the recruitment process is systematic, and it follows a certain order. Successful recruitment depends on how the recruiter is prepared, how they carry the process the kind of job seeker attends the interview, and how the screening of these candidates are taken. The successful hiring process is systematic, and it involves some steps to ensure the recruiter get the right candidate to fill the gap. In the first step, the recruiter should prepare job Continue reading

Traditional Management Model vs. Modern Management Model

The world economy increasing becomes globalization, which lead to broad mixture of local, national and global markets and organizations, due to different ethic, values and cultures, even both parties speak same language, there still could lead misunderstanding, therefore today’s managers face more challenges, such as understanding the changing trends in the market, how to maintain beneficial interpersonal relationship with employees and clients, concerning  about business ethics and corporate social responsibility surround managerial actions. And the turbulent global environment push managers spend more time crossing borders to conduct business, it is necessary to understand how to communicate effectively with people in different cultures to fulfill the organization’s missions and create values for the stakeholders. Traditional top-bottom management model was successful in the 20th century, however managerial hierarchies and traditional approaches may impose heavy costs on the business that would become administrative burden in future. Moreover, business and environmental changes occurred at Continue reading

Responsibilities of International Human Resource Management (IHRM)

The numbers of growing large and small organization, which influence by inter nationalization of organization. That also increases the number of international organization and international employees. This scenario increases the interest of International human resource management (IHRM). There is a broad area to understanding of HRM practices on international level. The internationalization of organization is creates more value for the business but as well as it is also arises many issues. The ethical and social issues are one of them. International human resources management has some specific characteristics compared to the common human resource management, such as it has more functions and activities, the international idea and the global judgment, more involves employee’s individual life. The changes in key emphasis of works, and a bigger risk will receive more external factors influence. IHRM pays great attention to the strategic environment analysis. It also needs to attach importance to “the Trans-Culture Continue reading