Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Organization Change Management Models

Change whether planned or unplanned occurs in all organizations and at all levels. Change is inevitable and thus today many organizations prepare themselves for change. However the successful organization recognizes and understands the fact that change is not only inevitable it is also required in order to grow and stay ahead of competition. Therefore such organizations plan and implement change. Planning and implementing change requires the expertise of  Organization Development experts who rely on certain models of change. Some of the popular organization change  management models, which have received attention globally, are: 1. Kurt Lewins Model of  Change Management One of the earliest models of planned change was put forward by Kurt Lewin in 1975. Lewin explained that organizations like human beings prefer to stay in a state of equilibrium or a steady state called as homeostasis. He observed that the stability of human behavior was based on “quasi- stationary Continue reading

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Syndicated Data and Standardized Services in Marketing Research

Today, over $20 billion a year is spent on marketing/advertising/public opinion research services around the world. Spending on marketing research is $6.9 billion in the United States alone. During the past two decades, the research market has become highly concentrated, with about 54 percent of the market being held by the 50 largest worldwide organizations. The other half of the market is shared by a thousand or more small research firms. The concentration is even more pronounced in the United States, where the 10 largest firms account for 64 percent of total U.S. spending for marketing research. In the highly competitive retail market, understanding the customer is paramount. In order to fill in the gaps of consumer’s buying motive and actual buying, companies have to understand the customers, and of course, marketing research is the tool for gaining knowledge about the customers. Marketing research is a systematic gathering of information Continue reading

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Case Study of Toyota: Birth of Lexus

Toyota’s most popular car in North America is the inexpensive Camry, the car targeted at the lower end of the market. Based on informal information from sales records and competitor sales, Toyota executives, especially CEO Toyoda, perceived a need to move into the luxury car market. The people who for years bought Camrys were moving up in life and wanting more expensive cars, such as the BMW, Mercedes, Porsche, and Cadillac. To fully define the decision requirements, Toyota dispatched 20 designers to the United States to study what customers wanted. They visited dealers, buttonholed car buyers, and organized focus groups. They learned that the need was for a luxury car that would suit younger buyers who wanted to buy European cars but could not yet afford them. Because the United States was the major market, a small team stayed in California designing clay models. In the meantime, the U.S. subsidiary, Continue reading

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Factors to Consider in a Cross-border Merger or Acquisition

Cross border mergers and acquisitions are playing an important role in the growth of international production. Not only they dominate FDI flows in developing countries, they have also begun to take hold as a mode of entry into developing countries and economies in transition. Although the basic merger or acquisition is the same worldwide, undertaking a cross-border transaction is more complex than those conducted ‘‘in market’’ because of the multiple sets of laws, customs, cultures, currencies, and other factors that impact the process. How should the Transaction be Financed? The financial structure of the transaction might be impacted by which country the target is in. For example, from a valuation perspective, ‘‘flowback’’ can have a negative impact on the acquirer’s stock price and cause regulatory problems (i.e. stock ‘‘flowing’’ back to the acquirer’s home jurisdiction). Other types of considerations include the change in the nature of the investments held by Continue reading

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Case Study on Corporate Governance: Enron Scam

Enron is an energy-based company in Houston, Texas that deals with the energy trade on international and domestic based. Enron Corp. Is one of the world’s largest energy, commodities and Services Company was created out of merger of two major gas pipe line in 1985. Enron was created by merge between Houston Natural Gas and Internorth. Houston’s gas’s CEO Kenneth lay headed the merger of the two companies. After that Kenneth lay become the CEO of Enron. Earlier Enron was Enron was solely involved with the distribution and transmission of electricity and gas of United States. In merger, Enron incurred a large amount of debt, and which resulted deregulation, after this Enron was no longer had the rights of its pipelines. The company had to find a way to generate profits and cash flow. Kenneth lay hired Jeffrey Skilling to work for Enron as an accountant. Skilling suggested the practice Continue reading

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The Five Phases of Ethical Hacking

It is debatable, if hacking can be ethical or not, the term “Hacking” over time has been associated with destructive activity. These are some of the terms used in the context of hacking which provides better clarity, Hacker is somebody who enjoys learning hacking for a defensive purpose; an ethical hacker is the security professional who exercises his skills for a defensive purpose. The term Cracker refers to a person who uses his hacking skills for destructive purpose. The ethical question here is in regard to the physical activity of hacking which is sometimes hard to differentiate from cracking. The main difference being, Ethical hacker just identifies vulnerabilities and does not exploit them unlike a cracker. Ethical hacking is the process adopted by ethical hackers to discover the vulnerabilities existing in information systems operating environments. With the growth of internet, computer security has become a major concern for business. Organizations Continue reading

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