Indian Banking Sector Reforms: Disclosure Norms

Banks should disclose in balance sheets maturity pattern of advances, deposits, investments and borrowings. Apart from this, banks are also required to give details of their exposure to foreign currency assets and liabilities and movement of bad loans. These disclosures were to be made for the year ending March 2000. In fact, the banks must be forced to make public the nature of NPAs being written off.   This should be done to ensure that the taxpayer’s money given to the banks as capital is not used to write off private loans without adequate efforts and punishment of defaulters. A Close look: For the future, the banks will have to tighten their credit evaluation process to prevent this scale of sub-standard and loss assets.   The present evaluation process in several banks is burdened with a bureaucratic exercise, sometimes involving up to 18 different officials, most of whom do not Continue reading

Meaning of End Product Advertising

There are many products that are rarely purchased direct by consumers. They are usually bought as part or ingredient in other products. For example, there is Teflon (DuPont product), Pentium (Intel Corporation’s computer processor chip), Athelon (Advanced Micro Devices computer processor chip) and many others. Advertising of such products is called end product advertising  (also called branded ingredient advertising). This type of advertising is often undertaken by manufacturers whose branded parts or ingredients are used in producing usually other branded or unbranded consumer products. Successful end product advertising helps create demand for the ingredient that helps in the sale of another product, such as Intel promotes its Pentium processors. The sustained existence of consumer demand for such ingredients encourages companies to use them in their consumer products. It is not easy to build end-product demand. The manufacturer must have an ingredient that is widely recognized by manufacturers and consumers and Continue reading

Conflicts with Firms Profit Maximization Objective

Profit  maximization  is the most popular hypothesis in economic analysis, but there are many other important objectives, which are not to be avoided by any firm. Modem business firms pursue multiple objectives. An important aspect of profit is its use in measuring and controlling  performances  of the individuals of the large business firms. Researches have concluded that the business  individuals  of middle and top management often deviate from profit objective and try to  maximize  their own utility functions. They give importance to job security, personal ambitions for promotion, larger perks, etc. But this often conflicts with firms profit-making objective. The reasons for conflicts are as follows: More energy is spent in expanding sales volume and product lines than in raising profitability. Subordinates spend too much time and money doing jobs perfectly regardless of its cost and usefulness. Individuals depend more to the needs of job security in the absence of Continue reading

Scope of Strategic Marketing

Strategic Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements profitably. Strategic Marketing is, therefore, both a philosophy and a set of techniques which address such matters as research, product design and development, pricing, packaging, sales and sales promotion, advertising, public relations, distribution and after-sales service. These activities define the broad scope of marketing and their balanced integration within a marketing plan is known as the marketing mix. A modification of a definition of  strategic marketing suggests that marketing is the management process that seeks to maximize returns to shareholders by creating a competitive advantage in providing, communicating and delivering value to customers thereby developing a long-term relationship with them. This definition clearly defines the objectives of marketing and how its performance should be evaluated. The specific contribution of marketing in the organization lies in the formulation of strategies to choose the right Continue reading

Barriers to Effective Communication in Business

Planning, preparation and practice of communication will be incomplete and unsuccessful unless one identifies and understands the barriers to effective communication. These barriers are physical, sociological and psychological obstacles that interfere with the planning, organization, transmission and understanding of the message. There are a number of such obstacles that can occur in the process of communication. The natural result of such obstacles or interfering factors is the misunderstanding of the message. These factors interfere with the self-confidence, self-disclosure and self-consciousness of the communication senders and receivers. The barriers to effective communication are dangers to any organization if they are not removed on time. When the communicator transmits the idea in an unchanged and un-distorted form to the receiver and the receiver responds to it, then, the process of the communication is supposed to have been perfect. But this process of ‘perfect’ communication can never exist due to the number of Continue reading

Social Engineering – Meaning, Types and Defenses

Living at the height of the Information Age means information security has never mattered more. With a greater amount of people and businesses going paperless, there is an ever-increasing need and demand to keep digital information secure. The CIA triad or the Confidentiality, Integrity, and Availability of a company’s data is a general model designed to guide security policies for information security inside an organization.  Confidentiality refers to the privacy of data – making sure that only people who are allowed to access data are able to access it.  Integrity refers to maintaining a data’s accuracy and trustworthiness – making sure that data cannot be altered by an unauthorized person. And lastly, availability refers to the ability to access data when an authorized person tries to access it. Cybercrime is a billion-dollar industry, which is built upon hackers breaking an organization’s CIA triad. This includes but is not limited to: Continue reading