Big Data

What Is Big Data?

Around the late 1990s the term “Big Data”, was launched at the Silicon Graphics Inc although it did not become a massive buzz word until 2011.

Big Data can be defined as a term, used to described the huge datasets, which consist of both structured and non-structured data.  These data sets can be very complex, however with techniques and various types of tools, this can enable the collecting, storage, cleansing, extract of the data to be analyzed. The analyzed data can offer great benefits to various types of industry.

There is a massive market for companies for all types of industries to know what people want. … Read the rest

Abey Francis

The Role of Big Data in Marketing

Big data is large and complex data sets that are collected by companies and governments. The data that involve many types of information arriving in increasing volumes and with the incredibly fast rates. Big data signifies colossal volumes of data are being generated from assorted sources such as business processes, machines networks, and social media. Historically, it is a challenge to reserve the enormous volume of data, by the progression computing capacity that storage is not an issue anymore.

Big data can be classified into three types of data which is structured data, unstructured data, and semi-structured data. The structured data being easily entered, processed, queried, stored and recover into a fixed format.… Read the rest

Abey Francis

Application of Big Data in Retail Industry

Information technology is evolving rapidly, and now we are living in the artificial intelligence (AI) age which is considered a smart society where Internet of Things (IoTs) connecting to intelligent devices.  Thanks to the advances in technology, retail is among the industries that are most affected by digital transformation.  With this transformation, the consumer is changing their shopping experience and behavior from seeking products or shops, comparing, reading reviews to in-store, online and finally writing reviews, contacting customer service.  The growing demands of modern consumers for excellent shopping possibilities gives the modern retailer room to innovate and understand shopper’s behavior better in response to the need of modern consumers. … Read the rest

Abey Francis

What is Web Mining?

Web Mining is the technique which is used to extract and discover the information from web documents and services automatically. The interest of various research communities, tremendous growth of information resources on Web and recent interest in e-commerce has made this area of research very huge. Web mining can be usually decomposed into subtasks.

  • Resource finding: fetching intended web documents.
  • Information selection and pre-processing: selecting and preprocessing specific information from fetched web resources automatically.
  • Generalization: automatically discovers general patterns at individual and across multiple website
  • Analysis: validation and explanation of mined patterns.

Web Mining can be mainly categorized into three areas of interest based on which part of Web needs to be mined: Web Content Mining, Web Structure Mining and Web Usage Mining.… Read the rest

Abey Francis