Communication Principles

Successful Business Communication

Business communication is vital for success in all business. Success in this context means, being able to accomplish a particular task or to achieve a specific objective. Good business communications in relationships either with fellow staffs or customers is needed in order to prosper. Business success can be measured in terms of the practicability of business relationships which is directly proportional to the quality of communication.

Steps in Achieving Successful Business Communication

The first step in successful business communication is to identify the communication weaknesses in a business. This can be through brainstorming where challenges facing the business can be identified.… Read the rest

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The Characteristics of Business Communication

Business communication is a special facet of human communication. In business organizations people working in coordination to produce, market goods and provide services for mutual profit are essentially goal-oriented and need to communicate effectively. Persing has defined business communication as “the spiraling process of transaction of meaning through symbolic action involving all elements associated with the sending and receiving written, oral and non verbal messages, internal and external to organizations of paid people working together to produce and market goods and services for profit.”

Business communication, as emphasized in this definition, is a spiraling process as communication between sender and receiver does not start at the same level of ability, understanding, behavior and psyche.… Read the rest

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Top Reasons for the Importance of Integrated Marketing Communications

More Contact Points

Traditional mass media such as radio and TV is used to be a way to advertising a product, brand or service. This type of promotional strategy only can transmit the information to some of the target customers but not all. Therefore, Integrated Marketing Communication is a form of promotional strategy where all the promotional strategies are integrated so that the company able to transmit the message to all the target customers and also the customers can interact with the company brand in many ways. For example, a customer may have heard about one restaurant from their friend which they had been go there before and had a great experience dining at there.… Read the rest

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Case Study of Johnson & Johnson: Creating the Right Fit between Corporate Communication and Organizational Culture

Early in Bill Nielsen’s tenure as the director of corporate communication  for Johnson & Johnson, Ralph S. Larsen, the CEO to whom he reported,  told him, “I believe in sunlight about everything.” Larsen wanted to  know the truth about company activities, whether good or bad, in an  open way and without embellishment, and offered his assistance to  Nielsen. From the start, then, Nielsen knew that the CEO would support  him as long as he, Nielsen, was honest and direct.

New to the company in the late 1980s, Nielsen soon discovered that none of the benchmarking studies about corporate communication could provide a model for Johnson & Johnson’s corporate communication function, because its culture is unique.… Read the rest

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Importance of Good Communication in Business

In the modern corporate world today, effective communication is vital in any type of businesses, because it builds a close interaction among each of the members from all the departments in an organization. It also can determine whether a business success or a business failure of the organization will be. Moreover, it does help the relationships to develop along good lines, and ensure that arguments and disagreements are kept to a minimum. For example, good communication skill is very important in partnership, so that the partners can avoid the problems of misunderstanding and petty quarrels.

We can measure the importance of communication skills in business sector when we take a look at the job advertisement.… Read the rest

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External Communication in Business

Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization, such as vendors and customers. External communication comprehends all information developed by the company, which is related to its activity that is released in the press, for public knowledge. Such information is crucial in order to promote the company’s image.

When it comes to business communication, or for that matter, any aspect, the most important thing is the customer. We need to ensure that we deliver what the customer wants. Even when it comes to things like marketing or advertising, we need to show what the customer appreciates and likes.… Read the rest

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