The Impact of Information Technology on Communication

Communication is the key thing that sets human beings apart from all the other animals. The human ability to communicate at a very sophisticated level has enabled us to build civilizations and to develop advanced technologies. Technology has increased incrementally since then and there have been huge leaps in communications technologies, such as the Internet. Whereas, the quality of the communication deteriorated as our ability to communicate rapidly via technology. The world today is a global world; we live in a global village and the world as we know it keeps decreasing due to the rapid growth of technology. The ever increasing speed at the development of new technology creates innovative ways of communicating and in more ways than one has changed the way people communicate. It will be argued here that although modern communication has some advantages, which include convenience, speed, dissemination, the disadvantages cannot be neglected, such asContinue reading

Design and Placement of the Corporate Communication Function

The need to centralize or decentralize usually comes down to weighing the considerations of company size, product, or service diversity, and geographic spread. For a company as diverse and large as General Electric, for example, the question was moot. Such a huge, diverse organization involved in activities as different as aerospace and network television cannot possibly remain completely centralized in all of its communication activities. Perhaps then, the best structure for large companies is some combination of a strong, centralized, functional area plus a network of decentralized operatives helping to keep communications consistent throughout the organization while adapting the function to the special needs of the independent business unit. Despite its advantages, the mix of centralized and decentralized activities presents problems for organizations in terms of reporting relationships. If the communications operatives report to their local managers, as they inevitably would, they will run into problems when the manager fromContinue reading

Successful Business Communication

Business communication is vital for success in all business. Success in this context means, being able to accomplish a particular task or to achieve a specific objective. Good business communications in relationships either with fellow staffs or customers is needed in order to prosper. Business success can be measured in terms of the practicability of business relationships which is directly proportional to the quality of communication. Steps in Achieving Successful Business Communication The first step in successful business communication is to identify the communication weaknesses in a business. This can be through brainstorming where challenges facing the business can be identified. Such challenges can be obtained through reviewing the day to day activities of the business. Some questions may serve as a guideline, these include: Have employees been provided with a good working environment? Are they happy with what they are doing? Has the business been able to satisfy allContinue reading

Relationship Between Verbal and Non-Verbal Communication

The communication process made of a message being sent and perceived by the others. The message may be verbal or non-verbal. Communication means talking, making friends, interacting with people, having relationships either private life relationships or work related. Communicating with others is essential in leading a normal life. We all communicate in our own way but we need to learn how to do it effectively. Communication has two types, there is verbal communication and non-verbal communication. The verbal is includes oral communication mean that through words and writing. Verbal communication is divided into written and oral communication. The oral communication refers to speaking words in the communication process. Oral communication can be face-to-face communication or a conversation over the phone or on the Messenger chat over the Internet. Spoken conversations or dialogues are affecting by voice modulation, volume and even the speed and clarity of speaking. The Another type ofContinue reading

Factors Leading to Integration of Marketing Communication

Keeping in view the dynamic environment of today’s business, marketer is required to develop the product that have the capacity to satisfy target market needs and wants, price that product attractively, and ensure its availability to the target customers. But the task does not stop over here; the organization must also communicate with their target about the company offerings. Communication is the process in which messages are exchanged to achieve a desired behavior direction or goal. The task of communication with target market is called promotion in marketing. A company can use variety of promotion techniques including advertising, personal selling, sales promotion, direct marketing and public relations to achieve the company’s communication objectives. From the last two decades, promotions strategies used by organizations around the world have undergone through tremendous changes. This is due to the fact that the technology has revolutionized our daily life, marketing promotion have no exception.Continue reading

Spiral of Silence Theory

Elizabeth Noelle—Neumann’s Spiral of Silence theory analyses and demonstrates how interpersonal communication and media operate together in the development of public opinion. Elizabeth Noelle-Neumann is a German political scientist. Through this Spiral of Silence theory Neumann indirectly explains the Jews status during World War II under Nazi’s control. Adolf Hitler dominated the whole society and the minority Jews became silent due to the fear of isolation or separation. This theory states that in elections certain views seem to get more play than others. Sometimes people mute their opinions rather than talk about them. It occurs when individuals express when they perceive that their opinion is popular and those who think otherwise remain quiet. This process occurs in a spiral, so that one side of an issue ends up with much publicity and the other side with little. This expression/non-expression rests on two premises. The first is that people know whichContinue reading