Importance of Good Communication in Business

In the modern corporate world today, effective communication is vital in any type of businesses, because it builds a close interaction among each of the members from all the departments in an organization. It also can determine whether a business success or a business failure of the organization will be. Moreover, it does help the relationships to develop along good lines, and ensure that arguments and disagreements are kept to a minimum. For example, good communication skill is very important in partnership, so that the partners can avoid the problems of misunderstanding and petty quarrels.

We can measure the importance of communication skills in business sector when we take a look at the job advertisement. Candidates with good communication skills seemed to be the single most repeated phrase in the job qualification requirement. And, the ability of good communication is also the most basic of job skills. There is almost no exception that employer will come across a job advertisement which does not specify that candidates should have good communication skills. Good management skills are the key to develop a successful and profitable organization.

Effective communication of information and decision is an essential component for management-employee relations. Most of management problems arise such as misunderstanding and misrepresentation can be minimized with proper communication system. Communication is a basic tool for motivation, which can improve morale of the employees in an organization. The major cause of conflict and low morale are often caused by inappropriate or faulty communication among employees or between manager and his subordinates.

Good communication helps ensure the efficient operation of all levels of an organization, from lowest to highest, which is from subordinates to employers. A good human relation in the organization with effective communication encourages employees or workers to come out with new ideas or suggestions, and implementing them whenever possible. More than that, it can also minimum the cost of production and remain the low cost. A person who possesses good communication skills is always full of self-confident. Such a person knows how to effectively organize and present ideas to the business organization by using these skills.

Effects of Poor Communication

In contrast of good communication skills, poor communication often results in inefficiency in fundamental of management, and so, loss of productivity and, consequently, a loss of profits. Increase efficiency is not the only consequence from good communication. However, since it also creates a sense of unity between workers, resulting in cooperative mind and their feeling that they are working together toward a common goal, and achieving that goal is the way to success in organization.

Ignorance and negligence of communication skills can lead to many problems in dealing matters and interact with each other. The examples of the impacts of lack effective communication are misrepresentation, lack of information, low in employees’ performances, decrease in employees’ turnover, and many others. Without effective communication skills, an employee may find it very hard or worse, impossible to climb up the corporate ladder. Promotions and remuneration usually come to those who can communicate effectively at all levels, from senior management level to the lowest employee. Hence, a person with bad communication skills will be left behind.

Managers’ inability to clearly express their thoughts, ideas and demands leads to employees’ inability to perform work well, according to the company’s demands. This shows that one of the pitfalls of poor business communication skills by managers. As a result, large and complicated projects are unable to complete by poor communicator.  For instance, it can hamper the efficiency of the organization or department through vague emails that need to be clarified and the inefficient preparation of presentations.

Furthermore, without the ability to clearly communicate project responsibilities and objectives, the projects to be carried out in the organization will never get off the ground. Due to poor business communication skills, the ability to communicate tasks and to get things done also will be affected badly.

Poor communication is an important issue to overcome in the workplace, so it needs time to motivate the employees properly.

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