Exploring the Concept of Sustainable Strategic Fit

Sustainable strategic fit is a concept that refers to the alignment between a company’s business strategy and its sustainable practices. In today’s business landscape, sustainability is increasingly becoming a critical factor for companies to remain competitive and relevant in the long-term. Sustainable strategic fit helps companies achieve their sustainability goals while also driving business value.

To understand sustainable strategic fit, it is important to first define what is meant by sustainability in business. Sustainability refers to the ability of a company to operate in a way that meets the needs of the present without compromising the ability of future generations to meet their own needs.… Read the rest

Case Study: The Meteoric Rise and Fall of Uber’s Founder Travis Kalanick

Travis Kalanick is an American entrepreneur and the co-founder of Uber Technologies Inc., a ride-hailing company that revolutionized the transportation industry. He was born on August 6, 1976, in Los Angeles, California. Kalanick grew up in a middle-class family and showed an early interest in entrepreneurship.

Kalanick attended the University of California, Los Angeles, but dropped out before completing his degree to pursue his entrepreneurial ventures. He co-founded his first startup, Scour, a peer-to-peer file-sharing company, in 1998. However, Scour faced significant legal challenges related to copyright infringement and was eventually forced to file for bankruptcy.

Kalanick went on to found several other startups, including Red Swoosh, a content delivery network, and Uber, which he co-founded in 2009 with Garrett Camp.… Read the rest

Resource Based View (RBV) and Sustainable Competitive Advantage

Resource based view (RBV) focuses on the internal factors that contribute to a firm’s growth and performance. It highlights the importance of firm’s resources and capabilities. Both of them will together form a competency that can create a competitive advantage. Resources can also be divided into tangible resources and intangible resources. Capabilities of the firm in utilizing the resources have a big impact on how a firm will be able to stand out among other competitors. Competitive advantage arises when a firm has a lower cost structure, products differentiation and niche markets. RBV also concerns in value creation in order to compete with others.… Read the rest

Case Study: The Collaboration Between Sony and Ericsson

Nowadays, it’s very common for companies from different countries and sector to work together. In 2001, a joint venture company – Sony Ericsson Mobile communication has been established by a Japanese electronics company Sony Corporation and Swedish telecommunications company Ericsson. The aim of this cooperation is to produce the mobile phone with multimedia communication solution to customers all over the world. The initial for this collaboration is to associate the Sony’s multimedia consumer electronics expertise and Ericsson’s technical knowledge in telecommunications. Once Sony Ericsson established, both of the companies stopped their individual mobile business. The Sony Ericsson Mobile Communications is a London-based 50:50 joint venture business.… Read the rest

Stakeholder Theory and Corporate Governance

In contemporary society, business organizations are taking on an increasingly complex and significant role. Some corporate giants control vast resources and possess enormous influence in human daily life. Especially when they enter areas such as health care and education, they can have a more deep relationship and powerful impact on society. However, the nature of business activities is to pursue the best interests and it could lead to some conflicts between different stakeholders. Thus, proper corporate governance needs to be used to ensure corporates continue operating on a normal track. In theory, corporate governance is a kind of system that could direct and control companies.… Read the rest

Corporate Social Responsibility as a Source of Competitive Advantage

Corporate Social Responsibility (CSR) means that a corporation should be held accountable for any of its actions that affect people, their communities and their environment; it may require a company to forgo some profits if its social impacts are seriously harmful to the corporation’s stakeholders or if its funds can be used to promote a positive social good. Tougher competition recently has compelled the firms to adopt something that is different from their rivals and has also put a pressure on the firms to examine their philanthropy and other social activities, by doing so the company can sometimes achieve a strategic advantage over its competitors.… Read the rest