Corporate Strategies

Strategic Marketing Tools – Ansoff Matrix and BCG Matrix

Ansoff Product-Market Expansion Grid

A useful planning tool in respect of markets and products is the matrix developed by Igor Ansoff, who is regarded by some as the ‘Father of Strategic Management’. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff’s paper Strategies for Diversification.

The Ansoff Product-Market Expansion Grid or Ansoff Matrix helps to understand and assess marketing or business development strategy. Any business or part of a business can choose which strategy to employ, or which mix of strategic options to use.

This is a fundamentally simple and effective way of looking at strategic development options.… Read the rest

Abey Francis

Importance of Stakeholder Engagement in Business

Stakeholders are all those people or businesses that are essential for a company, because they contribute to keep it afloat or in operation. They can be affected if their expectations or needs are not met. There are three interested parties: suppliers, customers and investors. Each of them is an indispensable part. Without its essential contribution, the business could not be sustained or built. Suppliers provide the input, customers are those who consume our products and refer us to new prospects and investors or owners, contribute their capital for the sustainable development of the business. Stakeholders can benefit or be harmed by any action or decision taken.… Read the rest

Abey Francis

Shareholder Wealth Maximization Vs. Stakeholder Interest

Until now, the discussion between shareholder value perspective and stakeholder perspective has still been argued critically. Some people think that stakeholder interest should be superior over shareholder wealth maximization, but others argue that shareholder wealth maximization should be the prime concern. However, it is obvious to realize that shareholder wealth maximization is the objective of a firm and shareholder wealth maximization should be superior over stakeholder interest in the concern of the both shareholder interest and stakeholder interest.

Firstly, it is necessary to understand some definitions of shareholder, stakeholder and the theory of shareholder and theory of stakeholder. Why there has been many debates between two theories ?… Read the rest

Abey Francis

Why Stakeholder Management is Important?

In order to justify why managing stakeholders is important to the organization, first, we have to clarify what is a stakeholder? A stakeholder is a person, group, or association that has a direct or indirect post in an organization because it can affect or be affected by the organization’s achievement objectives, and rules. Key stakeholders in a business organization include creditors, customers, administrations, employees, government (and its agencies), owners (shareholders), traders, unions, and the community from which the business gains its capital.

A stakeholder can be dividing into primary and secondary groups. Primary stakeholders are important to the continued success of the organizational venture and include shareholders and investors, staff, contractors, customers, and suppliers.… Read the rest

Abey Francis

Stakeholders Perspective on Corporate Social Responsibility (CSR)

There are various definitions proposed by various scholars for Corporate Social Responsibility (CSR), but still, it remains uncertain and is poorly defined with few explanations. First, the issues that a CSR must address should be easily interpreted so that it includes virtually everyone and everything. Second, with its unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations’ corporate social responsibility programs. Thus, the beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder.

Although the most basic definition CSR describes it as a social obligation for an organization, which is conceptually and operationally diverse.… Read the rest

Abey Francis

Case Study: Causes of the Recent Decline of Tesla

Tesla is a pioneering company that was founded in 2003 by a group of innovative and driven engineers. For years electric cars had a stigma for being worse than traditional gas-powered vehicles. The general public believed that a high-quality electric car could not exist. This is where Tesla stepped in, the firm quickly went to work crafting a high-end electric car and released the revolutionary Roadster sports car. The Roadster was considered a major feat because it could travel very far on a single charge unlike many other electric cars. The Roadster was a very physically attractive car that helped make the idea of riding around in an electric sports car seem like a sleek and cool thing.… Read the rest

Abey Francis