SWOT Analysis of Mattel

Mattel was started in 1945 by Harold Mattson and Eliot Handler. The company was primarily focused on manufacturing doll-house furniture. Mattson eventually sold his ownership share to Handler and the company went on to manufacture a wide variety of toys. In addition to manufacturing toys, Mattel decided to sponsor the Walt Disney Mickey Mouse Club in 1955, which was a pioneering and very successful marketing step which provided direct access to millions of young potential customers. The famous Barbie (named after Eliot Handler’s daughter) was brought to market in 1959 and the company went public in 1960. After going public, gross sales increased to $75 million and the famous Hot Wheels line was launched in 1968. Over the next 20 years, there was a series of management and changes in strategy — the Handlers were forcibly removed from management in 1074 and the company proceeded to acquire non-toy business, suchContinue reading

SWOT Analysis of Tesla Motors

Tesla, Inc. is an American company that specializes in electric automobiles, energy storage, and solar panel manufacturing. Founded in 2003, Tesla has recently disrupted many industries, most notably the auto industry. Tesla’s focus on electric power vehicles, lithium-ion battery, and energy storage set itself apart from their competitors. Tesla has expanded its focus from simply building the best electric car to paving the way for autonomous vehicles, solar power, and so much more. The main message of Tesla, Inc.’s mission is “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible”. This demonstration of leadership and shared knowledge expresses their overall effort to accelerate the advent of sustainable transport. While it isn’t common for a company to hope their competitors copy their products, this is exactly what CEO, Elon Musk, hopes for. While Tesla is a business, it is moreContinue reading

The Importance of SWOT Analysis

SWOT which stands for an abbreviation of (strength, weakness, opportunity and threat; is an analysis that defined as method to examine organization’s internal factors dealing with strengths and weaknesses, and its environmental opportunities and also the threats. SWOT analysis usually use in the preliminary phase of decision making as a general tool which it designed for being antecedent to strategic planning in different case and applications. SWOT Analysis can be used as a model, process, technique or framework to provide information about those factors strengths, of an organization by having many applications with possibility of being used in all the levels of the organization. SWOT analysis is a part of the strategic planning process. Companies have some internal and external forces in the business environment. As a first step of a strategic planning system, the strategic factors that are related with the potential of the company, should be identified andContinue reading

SWOT Analysis of McDonald’s

McDonald’s today is one of the largest and the best known global food service retailer with more than 31,000 restaurants in 125 countries serving 49 million customers each day. McDonald’s serves more than one percent of the world’s population. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure ensure a position that enables them to capitalize on global opportunities. SWOT (Strength, Weaknesses, opportunities and threats) analysis provides a basis for crafting a strategy that capitalizes on the company’s resources, while taking advantage of the best opportunities, and defending against the threats to its well being. Strengths McDonald’s is the market leader in fast food franchise with huge customer base around the world. It has a strong global presence with its nearest domestic competitor being only half its size. Approximately 85% of McDonald’s businesses are owned by franchisee operating full time in more thanContinue reading

SWOT Analysis of IKEA

Swedish company IKEA is the world’s largest furniture retailer since the early 1990’s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76000. IKEA offered nearly 12000 items to the home furnishings market worldwide. It sold a wide range of products including furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries across Europe, North America, Southeast Asia, Middle East and Australia. IKEA is well known for its exclusive model, low price, wide range of product and flat packing. IKEA’s success was recognized to its vast experience in the furniture retail market, its product differentiation and cost leadership. The company sold its furniture in kits, to be assembled by the customers at home. In addition to furniture, IKEA also sold utility items such as utensils, hooks, clips, stands, etc. IKEA’s founder Ingvar Kamprad (Kamprad) had built an international furniture chainContinue reading

SWOT Analysis of Starbucks Coffee

Starbucks is a coffee chain company which started its business in Seattle which is situated in Washington, United States. Now, Starbucks is recognized as an International Organisation which is famous all over the world for its quality coffee. It has almost 16,120 stores in 49 different countries which makes it the largest coffee company in the world. Apart from coffee Starbucks serves snacks with soft drinks and also espresso based hot drinks. It has also started supplying some fancy items like coffee mugs with Starbucks logo on it. Later on with the brand name of Hear Music Starbucks entered into music division. It has also started selling some books and movies related to the locality of the stores along with some seasonal and specific company products. Also in many countries at various grocery shops Starbucks has started selling ice-cream with its brand name. Today the Starbucks has become the powerContinue reading