McDonald’s today is one of the largest and the best known global food service retailer with more than 31,000 restaurants in 125 countries serving 49 million customers each day. McDonald’s serves more than one percent of the world’s population. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure ensure a position that enables them to capitalize on global opportunities.
SWOT (Strength, Weaknesses, opportunities and threats) analysis provides a basis for crafting a strategy that capitalizes on the company’s resources, while taking advantage of the best opportunities, and defending against the threats to its well being.
McDonald’s is the market leader in fast food franchise with huge customer base around the world. It has a strong global presence with its nearest domestic competitor being only half its size. Approximately 85% of McDonald’s businesses are owned by franchisee operating full time in more than 31,000 restaurants in 125 countries. MacDonald’s benefit from cost reduction through economies of scale because of its enormous size and its huge global presence allows it to diversify risk involved with the economic performance of specific countries. In international markets, MacDonald’s is well placed to expand and take advantage of long-term economic growth.
One of the main competitive advantages of McDonald’s is strategic locations; these restaurants have global locations in all major airports, cities, along the highways, tourist locations and shopping malls.
The McDonald’s brand is the most well known house-hold brand, the golden arches and spokes character (Ronald McDonald’s the clown) is most recognizable logo in the globe.… Read the rest
What is Business Analysis?
Business Analysis can be defined as the regulation of classifying business needs and shaping results to the business problems. The solutions frequently consist of a system improvement factor, and may also include process development, directorial change or tactical scheduling and procedure development. Someone who brings out this job or task is known as a business analyst (BA). The Business Analyst who labor exclusively on increasing system software can be called Information Technology Business Analysts, Technical Business Analysts, Online Business or System Analysts.
Business analysis can also be defined as the position of assignment and techniques which are used to operate as a connection among stakeholders so as to understand the constitution, rules, and operations of a society and to suggest solutions that make possible the society to accomplish its aims. Business Analysts make active business functions a reality by increasing the swiftness at which business functions can be distorted and making sure the commitment of the business client in these changes.
Why business analysis is important for business?
First of all we need to know what a Business Analyst is and what is their role in an Organization. In general, A Business Analyst is the expert who is allocated with the job of analyzing the business requirements of the organization’s clients and stakeholders. This, as a result, will assist in spotting the accessible business troubles so that there can be proper solutions before the relationships become unpleasant.
Presently, all businesses need a good and useful business analysis so as to retain their battle in an extremely competitive business life.… Read the rest
A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the political, Economic, Social, and technological factors of the external macro-environment. Such factors usually are beyond the firm’s control and sometimes presents themselves as threats. For this reason, some say that “PEST” is an appropriate term for these factors. However, changes in the external environment also create new opportunities and the letters sometimes are rearranged to construct the more optimistic term of STEP analysis.
Many macro-environmental factors are country-specific and a PEST analysis will need to be performed for all countries of interest. In the following, the analysis of the political, economic, social and technological factors leads to a description of the macro environment of Dell computers.
The political environment of a country is influenced by the political organisations such as philosophy of political parties, ideology of government or party in power, nature and extent of bureaucracy influence of primary groups etc. Political factors include government regulations and legal issues determining the conditions under which companies have to operate. In this field, DELL computers has to face certain restraints. Like in all markets, DELL computers is also subject to laws that regulate virtually all aspects of their business, including such areas as health safety, pollution, and advertising and labelling requirements. Problems can arise in countries where political stability is not guaranteed, no matter whether companies operate production facilities or if they do business with that country through exports. Many countries still have restrictive policies which are maintained to protect domestic manufacturers and production.… Read the rest
Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. The company has four main business functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment provides various mobile voice and data devices. This segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies.
PEST Analysis of Nokia
PEST analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company.
Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to ground rules and regulation in different markets of host countries around the world. To its success, Nokia surveys its scope of limits in order to isolate prohibited actions, regulations and aid from the government so as to withstand the international trade. Quotas (limit to goods imported), embargoes (restrictions), tariff and tax charges, subsidies and patents over certain technology or equipment are decided by the government so Nokia works hand-to-hand with authorities to gain maximum advantage to the Nation’s target market. Laws of copyright and abuse of phone usage keeps Nokia ahead, it limits any space of intrusion or misuse of their products.
As markets are deregulated, both operators and manufacturers are free to act independently of government intervention.… Read the rest
As one of the largest computer manufacturers in the world, Dell Computer Company has grown tremendously since its incorporation in 1984 by Michael Dell. Dell’s Direct Model, which is largely responsible for the success of the company, provides a fast, cost-efficient, and customer friendly means of production and distribution. Now, in a market that is ever changing, competitors are challenging Dell with new and unique products in an effort to overcome the superiority of the Direct Model. The growth and development of laptop computers is a primary area in which Dell can work for continued success, despite the threats posed by its competitors.
SWOT (Strength, Weaknesses, opportunities and threats) analysis provides a basis for crafting a strategy that capitalizes on the company’s resources, while taking advantage of the best opportunities, and defending against the threats to its well being. In developing a new laptop computer, Dell would like to target three specific segments. The first, business executives generally receive their computers from their employer through a direct relationship with a manufacturer or a supplier. The second, college students, generally buy their computers through the school they attend. This is very much like the way in which business executives receive their computers, in that the individual is limited to the options chosen by the institution. Finally, Dell would like to explore the option of creating a laptop as a replacement for home desktop computers. Each of these market segments poses its own challenges and possibilities. In analyzing Dell’s strengths and weaknesses relative to these markets, as well as the opportunities and threats provided by the macro-environment, a clear picture can be drawn to aid in the development of the new product.… Read the rest