Ansoff Matrix Analysis of Volvo

AB Volvo  is the mother company of the Volvo Group of companies with its head office in Gothenburg, Sweden. The company was formed in 1924, with the first Volvo truck rolling off the production line in Sweden in 1928. The Volvo Group is one of the worlds leading suppliers of transport solutions for commercial use, also providing complete solutions for finance and servicing. The mission statement of the company is ‘By creating value for our customers we create value for our shareholders. We use our expertise to create transport-related hard and soft products of the superior quality, safety and environmental care for demanding customers in selected segments.… Read the rest

The Five Stages of Business Intelligence

Business Intelligence  is the process of transforming related business data into information, information into knowledge and with repetitive identification turning knowledge into Intelligence.

  • Data: It is a raw data i.e. it represents reality, facts and figures.
  • Information: It is a data that is processed and interpreted.
  • Knowledge: After the information is processed, it becomes more sensible containing some meaning and understanding.

Business Intelligence (BI) is a wide category of applications and technologies for collecting, storing, analyzing, and providing access to data to help the enterprise users make better decision making. BI applications supports the activities decision support systems, querying and reporting, online analytical processing (OLAP), statistical data analysis, forecasting and data mining.… Read the rest

Porter’s Five Forces Analysis of McDonalds

McDonald’s is an American fast food restaurant chain with its global headquarters in Oak Brook, Illinois. It has over 36,000 restaurants found in 120 countries all over the world, serving 68 million customers each day. It was founded as a barbeque restaurant in 1940 by Richard and Maurice McDonald. In the year 1955, a businessman Ray Kroc joined the company as a franchise agent and bought the company from the McDonald brothers. McDonald’s Corporation, incorporated in the year 1964, operates and franchises McDonald’s restaurants. 

A McDonalds restaurant is operated by a franchisee, an affiliate, or the McDonalds corporation itself. McDonalds primary products include burgers, french-fries, soft drinks, milkshakes, wrap and desserts.… Read the rest

Case Study: Marketing Strategy of Walt Disney Company

What started out to be nothing more than a dream of Walter Elias Disney, with the release of Alice in Wonderland, a series of short film comedies, the beginning of a world renowned global corporation Walt Disney had evolved. Walter and his brother Roy were equal partners in what was originally the Disney Brothers Cartoon Studio in 1923 and with the suggestion of Roy, it soon was renamed The Walt Disney Studio. After four years of success and profit, Walter and Roy experienced a business set back when they found their film distributor M.J. Winkler had stolen their cartoon characters and animators in attempt to undercut them.… Read the rest

PESTEL Analysis of Skoda Company

The two cyclists, who were known as Vaclav Laurin and Vaclav Klement, are considered as the founders of Skoda Company. The two cyclists were used to design and produce their own bicycles and eventually it was established as Skoda. In 1925, Skoda was established in Czechoslovakia and gradually, it was expanded towards Eastern Europe by producing cars, farm ploughs, and aero planes other than bicycles. Skoda has to cope with hard times in company history such as war, economic problems and also the changes in the political environment. While the Skoda is grown up internationally, there was a requirement of a strong foreign partner.… Read the rest

SWOT Analysis of Volvo

One of the strongest brands of the automotive industry, the Volvo Car Corporation was founded in Gothenburg, Sweden by Assar Gabrielsson and Gustaf Larson in 1927. From the very beginning, the aim of the two owners was to construct vehicles that will be safe, compatible to the Sweden’s climate and awful roads at that time. So the company’s development in last 80 years was focused on safety-the main principle of Volvo’s design, quality and durability of the vehicles. The first truck was introduced and immediately sold in January 1928 and not only in Sweden. In 1930s there was an export of Volvo trucks to Europe.… Read the rest