Green Marketing: Importance and Challenges

Environmental issues have gained importance in business as well as in public life through out the world. It is not like that a few leaders of different countries or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming. So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly green marketing is part and parcel of over all corporate strategy; along with manipulating the traditional marketing mix (product, price, promotion and place), it require an understanding of public policy process. So we can say green marketing covers Continue reading

International Negotiations – Theory and Examples

Negotiations are an integral part of every person’s life, and they are considered in several areas of applied research. For instance, management technologies, communication practices, and conflict studies of social and international relations are crucial for this process. In professional terms, negotiations previously constituted a significant part of the activities of a narrow circle of politicians and diplomats. Now, as the world becomes more open and interdependent, the negotiation process has become an integral attribute of the life of a more significant number of individuals and organizations. There are always differences between the interests of the parties and the resulting conflict between opposing positions. In this regard, the problem of training professional personnel with negotiation skills is of great importance. The term negotiation is most often understood as communication between the parties to reach an agreement. Negotiations are also defined as the relationship between people, designed to reach an agreement Continue reading

Components of Voice Over Internet Protocol (VoIP)

VoIP stands for Voice over Internet Protocol. It is a technology that lets you make telephone calls over the Internet, rather than a regular phone line. Which is almost always cheaper.  VoIP works by using a network technology known as Packet Switching Network whereas landline telephones use the Circuit Switching Network. This is referred to as the Public Switched Telephone Network. The main difference between Packet Switching and Circuit Switching is that Packet Switching uses (data) or Packets and sends them over the Internet while Circuit Switching is accomplished by using electrical circuits to make a telephone connection. Circuit Switching is like the old Switchboard operators, frantically trying to connect the right caller with the receiver. Packet Switching is used to transfer data all across the Internet including E-mail. Packet Switching converts audio formats into data packets and transmits them over the Internet, then reassembles them on the other person’s Continue reading

Market Risk Management in Indian Banks

Traditionally, credit risk management was the primary challenge for banks. With progressive deregulation, market risk arising adverse changes in market variables, such as interest rate, foreign exchange rate, equity price and commodity price has become relatively more important. Even a small change in market variables causes substantial changes in income and economic value of banks. Market Risk may be defined as the possibility of loss to a bank caused by the changes in the market variables. It is the risk that the value of on/off-balance sheet positions will be adversely affected by movements in equity and interest rate markets, currency exchange rates and commodity prices. Market risk is the risk to the bank’s earnings and capital due to changes in the market level of interest rates or prices of securities, foreign exchange and equities, as well as the volatilities of those prices. Market Risk management provides a comprehensive and dynamic Continue reading

Terms of Credit in Export Finance

The terms of credit are contractual matters of prior arrangements between buyer and seller, and their determination depends upon a number of such factors as the type of merchandise to be shipped, the availability of the merchandise, the amount involved, the market customs, the credit standing of the buyer, the country in which the consignee is located, the exchange restrictions existing in that country, the amount due from the buyer at the time the shipment is made, the availability of freight space to the country of destination, whether the account is a new one or an old one, and many other considerations. The terms of sale should be carefully distinguished from the closely related ‘terms of credits’. The terms of sale are the conditions of content, time, place and delivery of the merchandise, and only indirectly affect the extension of credit or the length of time for which credit is Continue reading

Objectives of Fiscal Policy

By  fiscal policy  we mean, the government’s tax efforts, public expenditure and public borrowing. Through these the government can effectively encourage consumption, investment and savings habits and also restrict them. For example, suppose there is  inflation in a country.  Inflation  implies that the people have high  purchasing power  and so they demand goods. To curb this, the government may raise the personal tax and also the corporate tax.  Similarly, by altering its expenditure on various public projects, the government would be able to influence the prevailing economic condition.  Public borrowing   involves government issuing bonds and encouraging common public and other institutions to buy them. By this, the government would be able to bring down the  level of purchasing power in the economy  and  control the inflation. The following are the objectives of fiscal policy: Maximization of the aggregate saving is the first objective. Tins are achieved by encouraging people Continue reading