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General Business Articles

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General Business Articles

How To Improve Your Finances in 2024

General Business Articles

Sustainable Strategies for Modern Workplaces: A Practical Guide

General Business Articles

Emotional Marketing

Emotional marketing is a highly successful method that is used by marketers to both attract and retain customers. The main aim of emotional marketing   is to connect to customers’ hearts. It is seen that emotional thoughts stimulate people’s minds faster than rational thoughts. Emotional marketing is all about considering the feelings and needs of customers and finding ways to take advantage of the same to achieve higher volumes of sales. Most marketers are now adopting emotional marketing technique because of the realization that the emotional route can be effectively used to change consumers’ attitude towards their products. Now-a-days companies are using emotional advertisements to evoke favorable reaction from consumers.… Read the rest

Abey Francis

Theories of Learning

Learning is an important psychological process that-determines human behavior. Learning can be defined as “relatively permanent change in behavior that occurs as a result of experience or reinforced practice”.

Important theories of learning are:

1. Classical Conditioning

The work of the famous Russian physiologist Ivan Pavlov demonstrated the classical conditioning process. When Pavlov presented a piece of meat to the dog in the experiment, Pavlov noticed a great deal of salivation. He termed the food an unconditioned stimulus and the salivation an unconditioned response. When the dog saw the meat, it salivated. On the other hand, when Pavlov merely rang a bell, the dog did not salivate.… Read the rest

Abey Francis

Two Basic Aspects of Financial Management

The general meaning of finance refers to the provision of funds, as and when needed. However, as management function, the term ‘Financial Management’ has a distinct meaning. Financial management deals with the study of procuring funds and its effective and judicious utilization, in terms of the overall objectives of the firm, and expectations of the providers of funds. The basic objective is to maximize the value of the firm. The purpose is to achieve maximization of share value to the owners, i.e. equity shareholders.

There are two basic aspects of financial management :

1. Procurement of Funds  

As funds can be obtained from different sources thus, their procurement is always considered as a complex problem by business concerns.… Read the rest

Abey Francis

Functions of Finance Manager

The twin aspects, procurement and effective utilization of funds are crucial tasks faced by a finance manager. The financial manager is required to look into the financial implications of any decision in the firm. Thus all decisions involve management of funds under the purview of the finance manager. A large number of decisions involve substantial or material changes in value of funds procured or employed. The finance manager, has to manage funds in such a way so as to make their optimum utilization and to ensure their procurement in a way that the   risk, cost and control are properly balanced under a given situation.… Read the rest

Abey Francis

Current Trends in Human Resource Management

The world of work is rapidly changing. As a part of organization,  Human Resource Management (HRM) must be prepared to deal with effects of changing world of work. For the HR people it means understanding the implications of globalization, work-force diversity, changing skill requirements, corporate downsizing, continuous improvement initiatives, re-engineering, the contingent work force, decentralized work sites and employee involvement.   Let us consider each of them one by one.

1. Globalization and its implications

Business today doesn’t have national boundaries – it reaches around the world. The rise of multinational corporations places new requirements on human resource managers. The HR department needs to ensure   that the appropriate mix of employees in terms of knowledge, skills and cultural adaptability is available to handle global assignments.  … Read the rest

Abey Francis

Strategic Implications of Business Life Cycle Analysis

Life cycle analysis relies on the belief that there are predictable relationships among the stages of business unit life cycles on one hand, and certain elements of strategy on the other.

The typical business life cycle curve is analogous to the life cycle of products. During pre-introduction and introduction, the firm is investing heavily to build sales growth through product awareness and refinement, with emphasis on the latter. Thus profit margin is negative until growth begins to occur. If sales growth proceeds at a high enough rate, then unit profit margin will swing positive during the growth phase. Typically the firm’s emphasis is shifted from product refinement to building market share, thus increasing the length and slope of the curve during this phase.… Read the rest

Abey Francis