Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Importance of Cost of Capital

The cost of capital is very important concept in the financial decision making. Cost of capital is the measurement of the sacrifice made by investors in order to invest with a view to get a fair return in future on his investments as a reward for the postponement of his present needs. On the other hand from the point of view of the firm using the capital, cost of capital is the price paid to the investor for the use of capital provided by him. Thus, cost of capital is reward for the use of capital. The progressive management always likes to consider the importance cost of capital while taking financial decisions as it’s very relevant in the following spheres: Designing the capital structure: The cost of capital is the significant factor in designing a balanced and optimal capital structure of a firm. While designing it, the management has to Continue reading

Abey Francis

Case Study of Kellog’s: Marketing Strategy for Latin America

In 1980, Peter A, Horekens, marketing director for Kellog company, was faced with the problem of developing a market for ready-to-eat cereals in the Latin American region. Although Kellog had no competition in the ready-to-eat cereal market in this region, they also had no market. Latin Americans did not eat breakfast as the Americans did. The problem was especially prominent in Brazil. To create a market and increase sales in this region, Horekens had to create a nutritious breakfast habit. Kellog Company, which headquartered in Battlecreek, Michigan, was founded in 1906 by W.K. Kellog. The company continued to operate successfully with sales in 1980 amounting to 2,150.9 million U.S. Dollars. The Kellog Company manufactured and marketed a wide variety of convenience foods with ready-to-eat cereals topping the list. The company’s products were manufactured in 18 countries and distributed in 130 countries. The ready-to-eat cereals sales made up the majority of Continue reading

Abey Francis

Inductive and Deductive Research Approach

Inductive Research Approach Induction is concerned with first obtaining data, discovering the truth and establishing relationships regarding the particular cases concerned. If these are found correct and operating, these are  generalized   Induction lays stress on establishment of the material truth of matters pertaining to the universe or population based on sample observations. In mathematics, the proof for the Binomial Theorem is based on induction method. A study of, say, a dozen, randomly chosen family run businesses reveals that the decision-making process is centralized and less transparent. And, it may be concluded that decision process is  centralized  and less transparent in the case of family-run businesses. Induction involves, moving-to the ‘unobserved’ many from the ‘observed’ few. There are a few types of induction. Perfect induction and intuitive induction are these. Perfect induction involves establishing a universal proposition by an exhaustive enumeration of all the instances of the category covered by Continue reading

Abey Francis

Levels and Types of Organizational Change

Change is not an easy factor to go through. Taking in to account that it does not matter if it is a change of rules, space or simple habits. The concept of change involves many other functions. Where the resistance to it, sometimes is hard to adapt or maybe just simple depending the management and organization between one and more individuals, which makes part of an organization structure and affect a whole organization. Organizational change in inevitable just like anything in life, in addition to this the evolution of the world markets and cultures. Makes the change something that requires constant attention and preparation. In order to be successful in any market, an organization has to be able to transform an evaluate different kind of statements that show the importance of organizational change in the develop of a company. Change is understood as doing things differently in order to cope Continue reading

Abey Francis

The Benefits and Importance of Job Rotation

Job rotation is the surest way of keeping the employee away complaint and daily routine. It is difficult for an employee to sustain his interest in the given job. Humans have the tendency that they want to earn profit from job rotation like learning and experience in different jobs in a specified period. In an organization, Job rotation has importance because it effects the performance of employees and also effects the profit of a company or organization. By job rotation employees developed himself a lot and learn that how the task will complete or what is the parameter is required for the different jobs. A well planned job rotation programmed in an organization has immense potential of positive impact on job satisfaction, engagement of people and finally on retention of people.  The benefits and importance job rotation programs in organization are listed below; 1. Business Benefits and Impacts Business results Continue reading

Abey Francis

Why Online Marketing is More Effective than Traditional Ways?

Marketing is the only way by which consumers are able to gather knowledge about a particular product. Marketing enables the company to build their brand awareness among the consumers. The buying habit of the consumers has changed a lot in the recent years and for that, the marketing process has also changed as per the requirement of the consumers. The two marketing process are ruling the world but to know which on is the better is debatable. The traditional marketing that is company advertising and the online marketing is the two marketing option in today’s world. Traditional marketing or the company advertisement is the old way of marketing the products and this method includes print media, broadcast media, direct mail, and telemarketing. Online or digital marketing is the new tradition in the field of marketing. This includes the social networking sites, video marketing, banner ads, websites, reviews of the products Continue reading

Abey Francis