Issue of a share at par and at a premium

In general, an ordinary share in India is said to have a par value (face value) of Rs.10, though some shares issued earlier still carry a par value of Rs.100.   Par value implies the value at which a share is originally recorded in the balance sheet as equity capital. Equity capital is the same as ordinary share capital. The SEBI guidelines for public issues by new companies established by individual promoters and entrepreneurs, require all new companies to offer their shares to the public at par, i.e. at Rs.10.   However, a new company set up by existing companies (and of course existing companies themselves) with a track record of at least five years of consistent profitability are allowed by the SEBI guidelines to issue shares at a premium. It should be noted that when a company issues shares at a premium, it is able to raise the required Continue reading

Characteristics of Retailing

Retailing can be distinguished in various ways from other businesses such as manufacturing. Retailing differs from manufacturing in the following ways: There is direct end-user interaction in retailing. In is the only point in the value chain to provide a platform for promotions. Sales at the retail level are generally in smaller unit sizes. Location is a critical factor in retail business. In most retail businesses services are as important as core products. There are a larger number of retail units compared to other members of the value chain. This occurs primarily to meet the requirements of geographical coverage and population density. Direct Interaction with Customers Retail businesses have a direct interaction with end-users of goods or services in the value chain. They act as intermediaries between end-users and suppliers such as wholesalers or manufacturers. Therefore, they are in a position to effectively communicate the response and changing preferences of Continue reading

Strategic Marketing Tools – Ansoff Matrix and BCG Matrix

Ansoff Product-Market Expansion Grid A useful planning tool in respect of markets and products is the matrix developed by Igor Ansoff, who is regarded by some as the ‘Father of Strategic Management’. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff’s paper Strategies for Diversification. The Ansoff Product-Market Expansion Grid or Ansoff Matrix helps to understand and assess marketing or business development strategy. Any business or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is a fundamentally simple and effective way of looking at strategic development options. Each of these strategic options holds different opportunities and downsides for different organizations, so what is right for one business won’t necessarily be right for another. Think about what option offers the best potential for your own business and market. Think about Continue reading

Comparison Between Proprietary Software and Open Source Software

Proprietary software can be defined as closed software that is distributed under a license agreement that limits any modifications to the software. Its just opposite to the concept of Open source software. Open source software can be defined as software that is distributed freely under a license agreement with no limitations on changes made to the source code. Many proprietary corporations make software freely available to users. For example, Adobe provides users with the Adobe Acrobat Reader. The Adobe Acrobat Reader is an application that users to view documents that have been saved in the portable document format (PDF). The PDF format is developed by Adobe and has become a standard in saving files as electronic documents. ‘Standardization’ and ‘compatibility’ are the two main drivers for the success of proprietary software. Any user that opens a PDF formatted document with Adobe Acrobat Reader is confident that the document will be Continue reading

Role of Business Research in Decision Making Process

One of the best methods of collecting information is carrying out research. When research is carried out explicitly for the purpose of running businesses, it is termed as “business research”. Business research, which is also commonly known as market research, is a process by which business relevant information is collected so as to ensure that the business operations are run intelligently. With the help of business research, existing businesses are able to keep in touch with the ever-changing consumer demands and expectations and adapt accordingly. Typically, business research is aimed at gaining information that is likely to make the business more successful. While running a business, there may arise some situations which may seem difficult and management face problems as to find a solution to them. In such cases, business research can be used to making confident decisions. Business research can help the management to answer questions regarding issues varying Continue reading

The Concept of Career Planning – Definition, Objectives and Process

Career is viewed as a bunch or collection of jobs or positions. Generally, it describes an applicable career path within the structure of the organization. Basically, it shows the principal personnel development paths within the organization. The etymology of the term derived from the Latin word career, which means race. All the jobs, that are held together during one’s working life, constitute career. It is also viewed as the sequence of positions held by an individual during the course of his employment life. Edwin B. Flippo defined a career, as a sequence of separate but related work activities that provide continuity, order and meaning in a person’s life. A career may be viewed as amalgamation of the changes in values, attitudes and motivation an individual embrace, as he or she grows older. This constitute subjective element of the concept “career”. Greenhaus and Schein described several themes underlying different definition of Continue reading