Organizational Health – Concept, Dimensions, and Characteristics

Management Concepts

Organizational Health Approach – Building a Strong Workplace

Modern Management Concepts

Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Factors affecting Advertising Media Selection

The advertising medium refers to the means  through which the advertiser can convey his message to audience.  Proper selection of the media  enables the advertiser to achieve the desired results. Hence, advertising media selection  is vital for the success of  an advertising campaign. An advertising medium is any object or device that carries the advertising message. It  should be capable of accomplishing following three objectives: To reach the largest number of people possible. To gain their attention. To be less expensive. The character of the medium is largely determined on the objective and factual basis  such as whether the coverage of the medium should be national, regional or only local. Factors Governing of Advertising Media  Selection Selection of a suitable medium for advertising is really a complex problem to the advertiser. There are  a number of kinds and classes of media in the modern advertising. Hence, the advertising media selection Continue reading

Abey Francis

Common Access Card (CAC) Deployment

The Common Access Card or CAC is a smart card designed to be used as an ID card that enables physical access to buildings and controlled space like server rooms and for access to computer systems and networks. Department of Defense (DoD) deployed this system to meet its high security requirements for authentication of personnel entering in the Department’s buildings, controlled areas and computer networks. Common Access Card is a smart card that has public key infrastructure (PKI) features to provide secure system functionalities such as authentication, data integrity, confidentiality and non-repudiation. CAC stores the private key of the client certificates, used with PKI cryptography program, in the card and it is hard to extract this key from the card. Common Access Card relies on public key systems and certificates which are way more secure than the current common username and password based identity management systems. An important consideration with Continue reading

Abey Francis

Types of Mutual Fund Schemes: By Investment Objective

A scheme can also be classified as growth scheme, income scheme, or balanced scheme considering its investment objective. Such schemes may be open-ended or close-ended schemes as described earlier. Such schemes may be classified mainly as follows: 1. Growth / Equity Oriented Schemes The aim of growth funds is to provide capital appreciation over the medium to long- term. Such schemes normally invest a major part of their corpus in equities. Such funds have comparatively high risks. These schemes provide different options to the investors like dividend option, capital appreciation, etc. and the investors may choose an option depending on their preferences. The investors must indicate the option in the application form. The mutual funds also allow the investors to change the options at a later date. Growth schemes are good for investors having a long-term outlook seeking appreciation over a period of time. Equity funds As explained earlier, such Continue reading

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Role and Functions of Advertising Agencies

Role of Advertising Agencies The major role as advertising agency is to work alongside the clients to develop and sustain the brands that they mutually serve, through consumer understanding and insight and through creative and media delivery skills to provide best advice and the best execution thereof to those clients for the advertising of those brands. “Buildings age and become dilapidated. Machines wear out. People die. But what live on are the brands.” Brands are much more than mere products and services. Brands, if successful, are clearly differentiated entities with which consumers can and do form a mutually beneficial relationship over time, because of the values – rational and emotional, physical and aesthetic – that consumers derive from them. The importance can be summed up as follows: ” A product is something that is made, in a factory: a brand is something that is bought, by a customer. A competitor Continue reading

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Intellectual Property Rights (IPR) – Concept, Benefits and Weakness

For a sustainable growth and economic development of a country, innovation and creativity is a very important dimension. Industries and the global markets of the 21st century rest on the intellectual property protection as it is one of the central public policy. By the mid-1990s, a minimum global standard for IPR had been preserved in the WTO Charter through the incorporation of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). The transfer in international economic policy and the lowering of tariff and non-tariff trade barriers to the embrace of strong IPR is genuinely an issue of controversy. Intellectual property rights (IPR) are legal claims settled by governments within their relevant sovereignties that grant trademark, patents and owners of copyright the exclusive right to exploit their intellectual property for a certain period. The fundamental right for IPR protection is to provide an incentive for innovation by granting IP owners Continue reading

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Advertisement Layout – Meaning, Functions and Principles

Layout is the logical arrangement of components of an advertisement in the copy. It refers to the overall structure, the position assigned to the various elements of the advertisement copy and illustrations. It is deciding on the placement of headlines, copy, illustrations, marketer’s name, logo and the amount of free space in an advertisement copy. Thus, the physical arrangement of all the elements of advertisement is called layout. It is concerned with placing all the elements of the advertisement more attractively within the allotted space and time. The pattern of advertisement layout varies according to the medium to be used. According to Sandage and Fryburger, “The plan of an advertisement, detailing the arrangement of various parts and relative spatial importance of each is referred to as layout”. Preparation of an Advertisement Layout An advertisement layout is a plan for the guidance of the printer in arranging the units of an Continue reading

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