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General Business Articles

Case Study: Nestle’s Growth Strategy

Nestle is one of the oldest of all multinational businesses. The company was founded in Switzerland in 1866 by Heinrich Nestle, who established Nestle to distribute “milk food,” a type of infant food he had invented that was made from powdered milk, baked food, and sugar. From its very early days, the company looked to other countries for growth opportunities, establishing its first foreign offices in London in 1868. In 1905, the company merged with the Anglo-Swiss Condensed Milk, thereby broadening the company’s product line to include both condensed milk and infant formulas. Forced by Switzer ­land’s small size to look outside’ its borders for growth opportunities, Nestle established condensed milk and infant food processing plants in the United States and Britain in the late 19th century and in Australia, South America, Africa, and Asia in the first three decades of the 20th century.… Read the rest

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Case Study on Entrepreneurship: Richard Branson

This is a story that begins on July 18, 1950 in Shamley Green, Surrey, England. Growing up in a traditional family, Sir Richard Charles Nicholas Branson struggled throughout school due to an as of yet undiagnosed problem of dyslexia. He excelled in sports, serving as the captain of both his school’s football and cricket teams, but it was in business that he found his true calling. Despite failing in two early ventures — growing Christmas trees and raising Australian parrots — he was determined to create his own successful business.

When he was 16 years old, he dropped out of school to move to London and launch Student Magazine, which did see relatively more success.… Read the rest

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Case Study: Starbucks Growth Strategy

In 1971, three academics, English Teacher Jerry Baldwin, History Teacher Zel Siegel and writer Gordon Bowker opened Starbucks Coffee, Tea and Spice in Touristy Pikes Place Market in Seattle. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The store did not offer fresh brewed coffee by the cup, but tasting samples were sometimes available. Siegel will wore a grocers apron, scooped out beans for customers while the other two kept their day jobs but came by at lunch or after work to help out. The store was an immediate success, with sales exceeding expectations, partly because of interest stirred by the favorable article in Seattle Times.… Read the rest

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Case Study on Business Systems Planning And Implementation : McDonald’s Corporation

McDonald’s has worked hard to be more than a restaurant chain. It has become a marketing icon and is part of the routines of millions of people. Its success is so far reaching that it has developed its own culture and identity. It has become a symbol of the success and desirability of American popular culture.

McDonald’s operates more than 24,000 restaurants in 114 countries. It has a 21 percent share of the very competitive US fast food industry. Overseas restaurants now account for half of the company’s profits. McDonald’s plans to open 10,000 new restaurants by the year 2005. It has been the forerunner in the recent industry trend of co-branding and satellite locations.… Read the rest

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Case Study: Strategy of Ryanair

Overview of the Company

Ryanair started in year 1985 with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to London-Gatwick which carried 5000 passengers on one route. In 1986, inspired from the story of   the company go after the big guys for a slice of the action and end up smashing the   or British Airways high fare cartel on the Dublin-London route. The staff increased from mere 57 to 120 staff members and the plane carried for about 82,000 passengers on two routes. In 1989, the company employed 350 staff and their average maximum passengers increased to 600,000.… Read the rest

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Case Study: Pepsi’s Fast-Food Troika

The mid-1990’s were not particularly kind to Pepsi Co.   Its flagship Pepsi product was losing ground to Coke in the United States and abroad, and Diet Pepsi had slipped to fourth among soft drinks (behind Coca-Cola’s Sprite citrus soda). Even the fast-food chains that had provided Pepsi with substantial revenue growth over the prior two decades — Pizza Hut, Taco Bell, and Kentucky Fried Chicken — were experiencing declining revenues.   Only the Frito-Lay snack division continued to outperform its rivals.   In 1997 Pepsi spun off its fast-food operations into an independent company called Tricon.

When it acquired Pizza Hut and Taco Bell in the 1970s, Pepsi seemed intent on becoming the world’s largest fast-food vendor.  … Read the rest

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