Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Country Similarity Theory of International Trade

Country similarity theory was developed by a Swedish economist named Steffan Linder. Country similarity refers to what? Is it similarity of location or culture or political/ economic interests or technological capability (that is acquired advantage) or natural advantage or lack of it? Traditional trade theories speak of difference in demand or supply conditions or both as a necessary condition for trade between countries. That is, the traditional trade theories are built upon differences. But the country similarity theory is built of identical features of nations in trade. 8 out of top 10 trading partners of the USA are developed economies. Globally 11 out of 12 largest players in world trade are developed nations. Developed countries trade more with developed countries: Products of a developed country match demand and user conditions of another developed country only. Hence the similarity in development pace decides trade between countries. The reasoning is that a Continue reading

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Adjusted Book Value Method of Corporate Valuation

In recent years, management consulting firms have started offering companies advice on how to increase value. This has been possible because of the fear of hostile takeovers. Companies have increasingly turned to “value consultants” to tell them how to restructure, increase value, and avoid being taken over. The consultants suggestions have often provided the basis for the restructuring of these firms. The value of a firm can be directly related to decisions that it makes: on which projects it takes, on how it finances them, and on its dividend policy. Understanding this relationship is key to making value increasing decisions and to sensible financial restructuring. Adjusted Book Value Approach to Corporate Valuation The adjusted book value method of corporate valuation  involves estimation of the market value of the assets and liabilities of the firm as a going concern. It is a pointer to the liquidation value of the firm. It Continue reading

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Usage and Privacy Concerns of Ubiquitous Connections in Retail Industry

It has become essential for organizations across the world to deploy the latest technology and information systems to understand customers and answer real business problems whilst delivering the best service to their customers. As economies are moving towards a more digitalized ecosystem, the value of data has grown exponentially. Businesses acquire data from a number of sources such as social media sites, online polls, cookies, etc., to assess online activities, find new ways to target customers and monetize the data. Such data often includes personal and sensitive personal information, which if compromised or misused can cause immense harm and thereby a threat to privacy. Though privacy has not been clearly defined because of its many forms and versions, it can be said that it is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. Privacy as a concept remains important Continue reading

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Significance of Social Evaluation of Marketing

Social Evaluation of marketing is an approach that has a long-term impact on an individual.  Marketing plays an important role in a society by influencing life of people. Marketing is much more than advertising and selling.  It plays an important role in meeting the needs of the consumers. The concept of marketing touches life of every individual. It is a medium through which desire of people is satisfied on everyday basis.  The overall concept of marketing concept covers activities like advertising, public relation, promotion, sales, etc. This is a process through which a product or a service is introduced in the market. For the reason it is important to manage the marketing policies. Marketing is a broad concept comprising of activates from procurement of raw material till after sales services. The broad parameter of the marketing strategies helps in organizational design. For the purpose the marketing strategies are developed by Continue reading

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Elements of Brand Identity

There are many elements/characteristics associated with a brand, which need to be understood to facilitate brand creation and brand management.  These include brand identity, image, positioning, personality, culture and architecture, as well as brand components such as the text, visual images, and sounds. The brand identity is the way in which a brand/product is portrayed by the firm, with the aim of differentiating the brand from competitors while concurrently creating familiarity between the target market and the brand. This is achieved using a range of tools, which will include the brand image, positioning, personality, culture and architecture. The brand image uses these tools in a combined manner to create or embody a unique set of representative associations which helps to establish a relationship between the customer and the brand/product. The brand identity should create immediate recognition not only for the underlying product/service, but the values, positioning, and general benefits associated Continue reading

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Problems Faced by Trade Unions in India

The shortcomings or the weakness of the trade union movement in India are as follows: Lack of Balanced Growth: Trade unions are often associated with big industrial houses. A vast majority of the working population is without any union backing. The entire agricultural sector is highly unorganized in India. The agricultural workers are subject to all kinds of exploitation. The same is true with respect to those working in small scale and cottage industries. Lack of balanced growth of trade unions in all sectors is one of the major weakness of the trade union movement in India. Low Membership: Trade unions , with the exception of few have low membership. This is because many employees are not willing to join unions although they are ready to enjoy the benefits arising out of the union actions. The reasons for the hesitation of employees to join unions include, among others, the need Continue reading

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