MBA Knowledge Base

Downward communication in business usually dealt with job instructions, rationale, information and feedback. Downward communication is a supervisory communication, which is initiated by the upper management. It flows downward through lithe hierarchy of command. The effective downward communication is crucial to the success of the organization. The management or the supervisory staff has to communicate with the subordinates in order to organize, coordinate and direct the operational aspects of the organization. It is a very suitable channel to the organization in which the ‘chain of command’ is arranged in the ranks that are distinctly one below the other.

Oral media dominates the downward flow of communication.… Read the rest

Communication is a process where a message sender intentionally stimulates a desired message in the mind of a receiver. Sometime the speaker’s purpose is to inform, to entertain, and to persuade or is a combination of all three. Understanding from the outset that the intent is to persuade, the communicator will entertain and inform while influencing the receiver to select a specific course of action. Traditional administrators always understood the importance of communication skills. To be successful, they sent messages that clearly outlined what they wanted and how it should be done. They practiced their communication skills daily by sending messages upward, downward and horizontally in the organization.… Read the rest