Power Equations of Distribution Channels

The use of power by individual channel member to affect the decision making or the behavior of other is the mechanism by which congruent and effective roles become specified, roles become realigned, when necessary and appropriate role performance is enforced. There are a number of power equations that may be available to one channel member in his attempt to influence the other and vice versa. 1.   Reward power 2.   Coercive power 3.   Legitimate power 4.   Referent power 5.   Expert power Let us discuss these power equations one by one; 1. Reward power: This refers to the capacity of one channel member to reward other if the latter conforms the influence of the former. This power base is present in virtually all channel system. The rewards are usually manifest in the perceived or actual financial gains, which channel member’s experience as the results of conforming to Continue reading

Event Marketing – Using Events as a Business Marketing Tool

An event is a live multimedia package with a preconceived concept, customized or modified to achieve the clients objective of reaching out and suitably influencing the sharply defined, specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction. Event marketing involves canvassing for clients and arranging feedback for the creative concepts during and after the concept initiation so as to arrive at a customized package for the client, keeping the brand values and target audience in mind. Marketing plays an important role in pricing and negotiation as well as identifying opportunities to define and retain event properties by gathering marketing intelligence with regard to pricing, timing, etc. Event marketing has been defined as a state of focused event strategy managed consistently over a period of time to reinforce aspects of brand character. There are further  definitions wherein the focus has been more on the Continue reading

Entrepreneurial Motivation Factors

Entrepreneurship is the process of adding something new [creativity] and something different [innovation] for the purpose of creating wealth for the individual and adding value to society. An entrepreneur has to be creative and innovative in order to have a sustainable growing business. In fact, entrepreneurs are considered as one of the main contributors to country economy growth. Entrepreneurial activity benefit community and society as it creates job opportunity, income, products and services with his creativity and innovation to us. Important Factors of Entrepreneurial Motivation Motivation is one of the elements in influencing the process of entrepreneurship. The general entrepreneurial motivation factors, including need for achievement, locus of control, vision, desire for independence, passion, and drive. Need for Achievement: Individuals who have higher level in need for achievement are will have higher desire to involve in activities or tasks that have a high degree of individual responsibility for outcomes. Entrepreneurial Continue reading

Modern Principles of Taxation

The analysis of classical theories allows the formulation of principles that represent the qualities and tendencies of the modern taxation system. The modern principles of taxation are: The rational combination of direct and indirect taxes, which implies the utilization of various types of taxes, taking into consideration both the wealth and the income of the taxpayer. In periods of economic crisis it is better to have many sources of budget revenue with a relatively low rate and a large taxation basis then to have 1-2 types of income with high deduction rates. The universalization of taxation which implies equivalent efficiency requirements to all payers and an equivalent approach to the deduction of the tax amount irrespective of the income source, type of activity, or economic sector. It is not acceptable to introduce additional taxes, increased and differentiated rates, or tax allowances for different types of ownership, organizational or juridical structure Continue reading

Data Mining and Privacy Concerns

In data mining, the privacy and legal issues that may result are the main keys to the growing conflicts. The ways in which data mining can be used is raising questions regarding privacy. Every year the government and corporate entities gather enormous amounts of information about customers, storing it in data warehouses. Part of the concern is that once data is collected and stored in a data warehouse, who will have access to this information? Oftentimes a consumer may not be aware that the information collected about him/her is not just shared with who collected the information. With the technologies that are available today, data mining can be used to extract data from the data warehouses, finding different information and relationships about customers and making connections based on this extraction, which might put customer’s information and privacy at risk. Data mining necessitates data arrangements that can cover consumer’s information, which Continue reading

Components of an RFID System

Radio frequency Identification (RFID) as the name implies uses radio frequency to exchange data between two entities for identification purpose. It is a wireless technology to collect information without any human interventions. An RFID system is basically an integrated combination of various components which work together for detection and identification of objects or persons. These are the components which are primarily responsible for working of any RFID system whether basic or complex. Although there can always be additional components associated with RFID systems like sensors etc. but the following are amongst the key components of these systems: A tag (sometimes called a transponder), which is composed of a semiconductor chip, an antenna, and sometimes a battery. An interrogator (sometimes called a reader or a read/write device), which is composed of an antenna, an RF electronics module, and a control electronics module. A controller (sometimes called a host), which most often Continue reading